1. Supply chain mode: Pinduoduo adopts the mode of "live group purchase" to directly connect producers and consumers and reduce intermediate links and costs. This model can form a scale effect on Pinduoduo, and make the price of pearls fall.
2. Commodity source: The pearls on Pinduoduo may come from artificial manufacture, mass production and low cost. Moreover, some out-of-season styles may be overstocked, so merchants choose to sell them at a very low price in Pinduoduo for clearance.
3. Price strategy: The brand's sales strategy in Pinduoduo may be different from other e-commerce platforms, and may be formulated according to the percentage of the selling price. Therefore, the price of pearls sold in large quantities may fall. In addition, the group purchase mode with many products makes the sales volume large, the price obtained by dealers is also lower, and the price obtained by brands will be reduced accordingly, which leads to the decline of pearl prices.
It should be noted that although the price of many pearls is relatively low, consumers still need to choose regular brand merchants when purchasing to ensure quality and after-sales service. In addition, for some products whose prices are obviously too low, consumers should be cautious and avoid buying fake and shoddy products.