In the modern society where the pace of life is accelerating, more and more people are eager to return to "slow life", walk into the beautiful countryside, experience a boutique hotel, put down their mobile phones and computers, and appreciate the beauty of simple and comfortable life. Most homestays are built in remote areas, which makes it difficult for people to feel on the spot. Operators are more worried about the promotion of the hotel, and the way the platform displays information is relatively simple. Most homestays still adopt the 2D mode of "text+picture", and tenants can only judge the quality of the house through pictures, lacking three-dimensional sense. The lack of display of hotel features, hardware, scenery and other resources has become a pain point in the current hotel industry market.

VR+ B&B, Qian Jing is vast.

VR experience and B&B experience are naturally compatible, and their complementary advantages lie in immersive experience. With the popularity of VR in China, all walks of life have begun to make great efforts. As hotel owners, we should seize the opportunity and use VR+ hotel marketing to create a broad "Qian Jing".

The emergence of VR technology has changed the status quo of homestays. The combination of VR and B&B can effectively use VR technology to shoot B&B real estate and its surrounding environment into a more stereoscopic video, showing details in all directions. Through the equipment, just as the tenant really stands in the house, he can walk and watch, and learn more about the internal structure and external environment of the house.

VR changes homestay

Enhance the user experience.

When tenants want to book a house, they can get a virtual rental experience through VR in the early stage of booking, and combine with diversified houses to make tenants get a richer real experience and effectively improve the chances of users booking.

At the same time, VR technology supports tenants to choose their own experience environment, changing the traditional passive way of receiving information into users' active access to information, enhancing users' autonomy and enriching users' experience.

When using VR virtual check-in, tenants can take the initiative to obtain the internal information of the property, truly experience the feeling when staying, and even get the feeling of renting a house in this area. Satisfy the user's perception of the house with a strong, concrete and real experience, enhance the user's sense of experience, and narrow the experience gap between preview and actual occupancy with scientific and technological means.

How does VR detonate the B&B market?

Create a comprehensive IP for homestays

According to the popular inner pursuit, B&B marketing can create its own integrated IP through "VR featured online service+featured B&B theme+unique B&B environment+offline humanized service", such as "travel and slow life".

Carry out a homestay promotion meeting

Shooting and recording 360-degree panoramic photos or videos inside and outside the hotel, including surrounding attractions, with audio commentary and wearing VR glasses, everything is a brand-new experience. VR promotion will definitely become the standard of B&B marketing promotion meeting. Aerial photography, diving, diving, and experience the hotel's interior and surrounding environment from various incredible angles.

Online 360 VR panoramic display

VR technology is changing with each passing day. With the 360-degree panoramic shooting equipment, each frame is a 360-degree panoramic view, and you can also choose any angle up and down, left and right, and switch in any space to experience a more realistic immersion.

Create a distinctive publicity model

Put on VR glasses, change the scene with the camera, and experience the environment of each room at 720 degrees. The breakfast carefully prepared by the B&B boss and the beautiful scenery of sunrise and sunset on the rooftop are completely immersive. VR technology subverts the stereotyped image of the traditional B&B propaganda form, making the propaganda film more stereoscopic and diverse.

Multi-channel embedding and multi-means promotion

B&B's VR panoramic display can be promoted through PC, mobile, APP, WeChat, forums, QQ, Weibo, web pages and other channels, and can be embedded into Ctrip, Mawei, B&B and other major transportation websites at will to increase B&B's exposure, change the way people choose accommodation, make the panoramic display real and attract tourists more easily.

Using Virtual Reality Technology to Create Characteristic Services

2065438+On April 1 day, 2006, Alibaba announced the establishment of VR lab, and revealed the group's VR strategy for the first time. The VR+ shopping mode is on the rise, and there is much to be done in the near future.

Owners of B&B can combine the marketing methods of B&B +VR+ tourism products, place orders through panoramic display, help passengers deliver their purchased products to their homes, create special services, provide convenient travel and warm accommodation for passengers, and give them a brand-new accommodation experience.

in short

B&B VR marketing is the future trend, which can bring a lot of benefits to B&B. Every B&B should have its own VR panoramic marketing model, which is the direction that B&B owners, VR enterprises and B&B associations should work hard in the future.

Reading is a kind of accomplishment, and sharing is a virtue.

Panoramic smart city

Faced with this background, panoramic smart cities came into being. Panoramic smart city platform covers real estate, star-rated hotels, tourist attractions, museums, commercial places, shopping malls and shops, education and training, photo studio wedding, car display, jewelry and jade, garden scenic spots and other industries. Through the continuous efforts of platform technicians, the publishing platform covers many terminal platforms, such as IPAD, IPHONE, website display, high-definition touch screen TV, hd projector, offline PC, etc., and provides customers with a variety of complete display schemes.

Panoramic Smart City: Panoramic Smart City is committed to building the first VR panoramic virtual online shopping platform in China, and travels all over the streets without leaving home. Online shopping, shopping, traveling, ordering and consumption are all-round platforms for marketing, publicity, novelty and truth.

Panoramic Smart City: Recruit partners for the whole country to create a brand-new future, a brand-new world and entrepreneurial prosperity.

Panoramic smart city can truly, quickly, accurately and efficiently realize the functions of information search, marketing promotion, transaction payment and social interaction, and truly realize the goal of panoramic city and smart life.

As the saying goes, it is difficult to achieve great things alone, and deep cooperation is the right way! In order to quickly cover the national market and realize the goal of panoramic city and smart life at an early date, panoramic smart city adheres to the principles of * * * sharing resources, equality and voluntariness, and * * * cooperation and win-win, and carries out investment cooperation for all cities in China to create a better future and realize their dreams!