Brand and Service of Tangshan People's Shopping Plaza
People's Shopping Plaza of Tangshan Department Store Group Supermarket Co., Ltd. is a comprehensive large-scale shopping plaza integrating department stores, supermarkets, home appliances and other formats, and integrating retail, distribution, catering and leisure. The mall is divided into three floors, with a total area of 28,000 square meters and nearly 1,000 employees. Mainly engaged in supermarkets, household appliances, men's and women's clothing, cosmetics, gold jewelry, clock materials, boutique shoes, knitwear, luggage and leather goods, nourishing health care, down products and other more than a dozen categories of 654.38 million kinds of goods. Since the launch of the "100,000 Shops Without Fake Goods" campaign, we have actively participated in the "creation" campaign, closely combined the purpose of "serving the people and contributing to society" with the creation campaign, widely publicized the purpose and significance of the "creation" campaign, and actively accepted the supervision of consumers and all sectors of society. In specific activities, on the one hand, we should take the opportunity of creating activities to strengthen the internal management mechanism of enterprises, further strengthen the quality management of goods, pay attention to giving full play to the role of the four-level quality management network of enterprises, strictly control the purchase, storage and sale of goods, establish a supervision mechanism of who is in charge and who is responsible for the implementation of responsibilities, and resolutely put an end to the counter sales of fake and shoddy goods. At the same time, the checks on brand introduction have been further strengthened, and the examination and approval system of "first reviewing the procedures of brand entering the store before entering the store" has been established, from the store manager, the director of commodity department to the functional management department. And improve the dynamic management of contracts and brand entry procedures, so as to purify the source of brand entry. On the other hand, taking the opportunity of creating activities, the after-sales work of commodities has been improved. From the perspective of safeguarding consumers' rights and interests, we should conscientiously implement the Consumer Law, fulfill the commitment of corporate social services, promptly accept and solve after-sales service complaints, and adhere to the four principles of first inquiry responsibility system, first inquiry responsibility system, accountability system and commitment practice system to solve complaints. The complaint resolution rate reaches 100%, and the customer satisfaction rate reaches 100%. It not only protects the legitimate rights and interests of consumers, but also further enhances the reputation of enterprises. Thirdly, taking the opportunity of creating activities, the service etiquette and sales skills of all employees have been improved. Organize all employees to watch service etiquette lectures, hire service experts to give lectures, discuss the big service strategy in depth, and carry out competition activities such as service speeches, on-the-job training, and commodity display, which greatly mobilized the enthusiasm of all employees to provide quality services, strengthened their service awareness, improved their service skills, and laid a solid foundation for the in-depth and lasting development of the creation activities.