Orange staging is the leading Internet consumer finance service provider in China. When talking about the development prospect of the industry, Mr. Shi Xiaodong, founder and CEO of Orange Staging, said that consumer finance is becoming more and more scene-oriented, and consumption has become a scene-oriented consumption that permeates every corner of life. Therefore, whether online or offline, whether it is a routine operation scenario or a hot marketing scenario, it may become the key point for a consumer finance enterprise to win.

The so-called winner wins the world. Faced with such fierce market competition, future consumer finance companies should take the road of distinctive differentiated financial scenarios on the basis of big data risk control, so as to seize a place in the future industry market.

CRO· Sun Xi, an orange staging company, said: orange staging combines financial characteristics, analyzes the data of users' consumption life cycle, and gradually forms a full-cycle management model for users, thus providing users with more diversified services.

The whole life cycle of user consumption will undoubtedly become a focus of the next development of consumer finance industry. As the leading Internet consumer finance platform in China, Orange has established anti-fraud, credit evaluation, AI intelligent collection, risk data mart and other modules in the whole process of customer acquisition, marketing, risk control and collection, realizing accurate emptying and intelligent interception of fraud.

At the same time, focusing on the diversified scenes of user portraits, we can gain insight into the whole life cycle of user consumption. On the basis of understanding the user's consumption portrait in its specific scene, we can cut into different consumption scenes and accumulate the user's credit labels in different consumption scenes, thus constructing a comprehensive three-dimensional user portrait. This measure can not only enrich the relevant information of orange users in stages, but also reduce the simplification of the analysis of the rationality of user consumption, and it is also an effective way to avoid the bad consumption of some users.