As a national brand in China's jewelry industry, Lao Fengxiang has inherited and carried forward the excellent tradition of "artisan spirit and reputation first" for a century and a half, actively explored new processes and technologies in the jewelry industry, and won the trust of consumers with good reputation, high-quality products and enthusiastic service. The widely circulated "Laofengxiang Jewelry, favored by three generations" reflects consumers' love for this famous jewelry brand. In order to thank the people of Spring City for their long-term support and love, during the trial operation of Laofengxiang Erdao Guomao Gold Store, there was a discount of 15 yuan per gram for thousands of gold, 9.2 discount for platinum, 30 discount for diamonds, jadeite, 18K gold and 8.8 discount for silver ornaments. Moreover, it was an opportunity to spend a certain amount of money that day and give luxury gifts such as duvets, gold jade pendants and jade bracelets.