1, brand history and origin: Chow Tai Fook was founded in 1929, founded by Mr. Zhou Zhiyuan in Guangzhou, and now its headquarters is in Hongkong, China. It is a jewelry brand with a long history, especially famous for gold jewelry and diamond jewelry.
Zhou Shengsheng started at 1934 and also originated in Guangzhou, China. Founded by the Zhou Fangpu family, it later developed into one of the best jewelry industries in Hong Kong. Its product line includes gold ornaments, diamonds and precious stones, and it is famous for its meticulous workmanship and novel design.
Zhou Dasheng: Although the name is similar, it was established later than the first two, and its initial positioning and background are different. According to some data, Zhou Dasheng is a Hong Kong-owned brand founded by overseas Chinese 1966, which expanded rapidly in Chinese mainland market in the later period, focusing on young and fashionable diamond jewelry.
2. Brand positioning and characteristics: Chow Tai Fook prefers high-end market in brand positioning, pays attention to product design and quality assurance, and provides diversified product lines, including but not limited to gold, platinum, gold, diamonds and jadeite.
Zhou Shengsheng is positioned in the middle and high-end market, emphasizing technology and design aesthetics. In addition to traditional gold ornaments, we are also committed to creating fashion jewelry series, such as zodiac series and joint series, and are well received by consumers with good after-sales service.
In the early days, Zhou Dasheng focused on gold, platinum and diamond jewelry. Later, in the process of development, it is more inclined to young consumers. The design pursues the combination of simplicity, multifunction and cultural connotation, and the price is relatively close to the people and cost-effective.