Shopping mall mother's day activity planning scheme 1 After the peak sales period in May 1 day, the pre-shopping craze of consumers gradually subsided, and basically the shopping demand was not strong. We can launch mother's day promotion activities in view of the market sales trend of residual heat after the climax.
I. Activity time
May 1 1- 16
Second, the theme of the event
On Thanksgiving Day and Mother's Day, members send surprises.
III. Contents of activities
There is a kind of love in the world, which is unknown, but does not ask about the harvest. You can ask for it at will, but don't ask for anything in return. This kind of maternal love is called mother.
Over time, I feel maternal love, care about my mother, and offer warm gifts. Happy Mother's Day to all mothers!
1, love for a happy mother
Female friends who shop all over 38 yuan in the supermarket department can get a carnation free of charge at the service desk with the computer receipt of the day. (Top 30 only)
Carnations (purchased by merchants themselves) are placed at all the women's merchandise counters in department stores, and all the shops are filled with flowers and smiling faces to welcome their mothers.
2. All-around champion mother-Happy Family Fun Competition
On Mother's Day, shopping malls will hold fun competitions such as folding quilts, tying ties, peeling apples and threading needles. Who can decide the all-around champion mother through the above three fun competitions within the specified time, who takes the shortest time and wins if she does well.
Reward setting
Champion: 1 winner, a cool quilt in summer.
Runner-up: 2 winners and a sun umbrella.
Third runner-up: 3 prizes and a bottle of laundry detergent.
Participation Award: Bonus _ _ _ Draw a box from the special box.
From now on, registration is limited to the top 30, first come, first served. If the degree of customer participation is not satisfactory, we will arrange employees' families to participate, and all departments will carry out publicity and launch, only talking about brand name sponsors. (Fees are not calculated for the time being)
3. Members have surprises.
All women who apply for "_ _ _ _ _ _" top-up cards on Mother's Day will receive a gift and enjoy discounts in department stores. (Top 50 only)
4, Thanksgiving Mother's Day, shopping free of charge.
On Mother's Day, customers who shop all over 58 yuan in the supermarket can participate in this activity. The lucky draw time is 1am, and the number of places is limited to see who is the luckiest. Retail power
Activity rules:
Eligible customers can get the chance to draw table tennis in the lottery box:
Customers can get the same amount of cash on the shopping receipt on the spot by touching the word "free" table tennis;
Customers who touch the word "50% off" table tennis can get a 50% discount on the shopping amount on the spot;
Customers who touch the word "30% off" table tennis can get a 30% discount on the shopping amount on the spot;
Customers who touch table tennis with the word "10% discount" can get a 10% discount on the shopping amount on the spot;
The discount amount will be refunded on the spot.
Fourth, commodity organizations.
The supermarket department organizes the sale of fresh and seasonal goods according to the needs of members' day activities, conducts Mother's Day marketing by organizing the following categories, and launches single product gratitude price, Mother's Day combination gratitude price, brand heart discount and special gift activities according to different brands.
Health care products for healthy foster mothers, green food, household articles, etc.
Fashion mom-clothing, jewelry, cosmetics, bags, shoes, etc.
DM publicity: 30 kinds of supermarkets and 4 kinds of department stores.
Photo time: May 6th.
Verb (abbreviation of verb) activity promotion
1, 86,000 DM sheets, 2 pages in total.
2. In-store broadcasting and publicity
3, the door leadership publicity
4. Draw a poster at the door
5, employee word-of-mouth publicity
Shopping Mall Mother's Day Activity Plan II This year's Mother's Day is May 20xx 10. After the May Day holiday, general shopping malls will link May Day with Mother's Day for promotion, so this year's Mother's Day shopping mall promotion plan should also be combined with May Day shopping mall promotion activities.
Love, mother's grace, family enjoyment.
I. Market Purpose:
The closing of the Fashion Culture Festival and the launch of Mother's Day activities coincide with the May Day holiday, and Mother's Day is bound to bring the second sales climax in May. Now more and more attention is paid to filial piety and beauty. How to arouse filial piety and women's instinct to love beauty is a problem that businesses must consider. Mother's Day sales focus on cosmetics, accessories, women's wear and women-related products. Strive to win sales with the advantages of commodity promotion and mother's day atmosphere.
Second, the theme of the event:
true love
Second, the activity time:
May 9 (Friday)-May 1 1 Sunday
Third, the sales indicators:
_ _ _ _ ten thousand yuan increase:%
Promotion expense rate: 0.4 1%
Four. Activities:
Cultural activities: May1114: 00/_ _ _ _ women's show.
Promotional activities:
(Full-court activity plan 1)
1, send domestic service in full, and love your mother to send holidays easily.
Activity Description: If the accumulated shopping amount reaches 1 ,000 yuan or more (your goods reach 1 ,000 yuan), you will be given a 1 housekeeping 3-hour service card, and the invoice balance for participating in the activity will not be accumulated.
It is more warm and practical to design or print your own card face as a coupon or full payment. It is newsworthy.
Purpose of the activity: enrich shopping mall activities, encourage consumption, and make the overall promotion more full; 100 cards per day until they are delivered.
Budget: 100 times 40 times 3= 12000.
(Full-court activity plan II)
2. Send silver ornaments in full, wishing my mother peace and happiness.
Activity description: When the total amount of clothing shopping is over 2,800, give away silver jewelry 1 piece (choose 0 from 65438+3, the value is about 50 yuan). Invoice balances that have participated in activities are not accumulated.
Purpose of the activity: enrich shopping mall activities, encourage consumption, and make the overall promotion more full; Lucky, more acceptable. Commodities in department stores or women's clothing departments. )
Budget: 100 times 50 times 3= 15000.
3, 100 special gift of love to dress up for Mother's Day
Activity time: May 9-May 1 1 (three days)
Activity department: department store, women's clothing department and leisure department.
Activity description: One hundred Mother's Day special offers were launched, which formed a certain momentum. Mainly to attract customers to enter the counter to find, through special goods to drive the sales of other goods. Every special item should have a POP prompt "Mother's Day Special". In addition, some products can also be recommended by various departments, prompting "Mother's Day Recommendation", thus making the festive atmosphere of Mother's Day more intense.
Verb (short for verb) Media support:
_ _ _ _ Evening News charges double 19800 yuan, news from websites, business newspapers and other media.
Sixth, the promotion atmosphere in the mall is set off:
POP, light boxes in the lobby, advertisements on both sides of the escalator and notices at the gate are posted on the "Mother's Day Price Ceremony" on each counter.
Seven. Activity cost budget:
Advertising fee: 19800 yuan. Art typesetting: 1.500 yuan; Activity and gift expenses: 1.500 yuan; Total: 36,300 yuan.
Shopping Mall Mother's Day Activity Planning Scheme 3 Mother's Day is a festival full of human warmth. On this day, the male members of the family should pack all the housework, and every child should do something to make his mother happy to show filial piety. Even children in different places should call their mothers to congratulate them.
I. Activity time
May 7-May 14
Second, the theme of the event
_ _ _ _ Carnation Festival in the supermarket is still a warm Mother's Day.
Third, the content of promotional activities.
Activity 1: mother's day special
Food: cake, chocolate, milk, fresh food, etc.
Daily necessities: paper products, sanitary napkins, etc.
Cosmetics: facial cleanser, nourishing cream, etc.
Activity 2: When a single cashier receipt is over RMB 100 when shopping in the supermarket, a bunch of carnations will be presented with the shopping receipt.
Cost calculation: The cost of a bunch of carnations (10) on Mother's Day is about RMB 5 yuan, which is equivalent to 5% of the profit. If the quantity is reduced to 5 carnations, the estimated cost will be around 2.5 yuan. Retail power
Activity 3: Sincerely bless mom.
Content: What do you want to say to your mother most when Mother's Day is coming? May 7-May 14, you can fill in the "guest book" of the supermarket with what you want to say to your mother most. The supermarket posted these words in a conspicuous place in the supermarket.
Fourth, matters needing attention
1. In the second activity mentioned above, in order to prevent cheating, gifts must be marked on the back of the shopping receipt after delivery.
2. Activity 3, you need to prepare a high-end message book and put it at the door of the supermarket to facilitate customers to leave messages after shopping; After computer processing, the wonderful contents in the guest book are posted in a conspicuous position for customers to enjoy, including the names of the message takers and the blessed ones.
Verb (abbreviation of verb) Note: The basis of Mother's Day.
Mother's Day was initiated by a woman named Jarvis, or by her daughter Anna? Jarvis initiated creation.
19 14, American President Wilson solemnly announced that the second Sunday of May every year, that is, the anniversary of Mrs. Jarvis' death, was designated as Mother's Day. The American government also stipulates that every family should hang the national flag on Mother's Day to show respect for their mothers. Because Mrs Jarvis loved carnations before her death, this flower became a symbol of Mother's Day. Retail power
After Mother's Day was founded, it also won the support of people all over the world. Anna? When Jarvis was alive, Mother's Day had been established in 43 countries. Today, more and more countries celebrate this festival. Mother's Day has become a veritable international festival.
Plan IV of Mother's Day Activities in Shopping Mall In order to celebrate the arrival of Mother's Day and promote the consumption of supermarkets, the supermarket will hold a theme activity of "Thanks for Mom".
I. Theme of the event
Mom, thank you!
Second, the activity time
May 7-May 14
Third, the main categories
Women's wear, jewelry, cosmetics, knitted home
Four. Activity content
Activity 1: "Send a family photo of the Millennium marriage"-the happiness of the whole family is a gift to my mother!
During this activity, customers who have accumulated more than 588 yuan can get a photo card worth 388 yuan for free with the valid shopping voucher of the day. Each person is limited to one.
Pick-up place: South Gate * * * Enjoy Space Special Gift Office.
Activity 2: "Thank you, Mom!" Qin Qing sales
Exhibitors: women's wear, household goods (gifts), knitted underwear.
Sales location: South Gate
Special sale time: May 7-May 14
Activity 3: "Mom Model Show"-the most beautiful thing in the world is always mom!
Venue: West Square Time: May 7-May 14, 3: 00-4: 30 pm every day.
Note: There will be live interactive questions and answers during the catwalk, and there will be prizes for correct answers.
Activity 4: "Carnations for Mom"-Flowers are full of children's hearts.
Activity time: May 14.
Customers who shop that day can get a carnation with a receipt (full 10 yuan). Each person is limited to one.
Pick-up place: South Gate _ _ _ _ Special Gift Office.
Activity 4: Evaluation of "Most Like Mother and Daughter, Mother and Child"
Registration time: May 7-May 14.
Registration place: Ximen General Service Desk.
Registration procedures: to register a mother or daughter, you need to hold a household registration book and a photo of your mother or daughter's life 1 piece (more than 5 inches).
Competition time: 3 pm on May 7. Venue: West Square.
Competition form: announced on the spot.
Award setting: 2 first prizes, each with a prize value of 388 yuan.
Three second prize winners, each with a bonus of 200 yuan.
Five third prizes, each with a prize value of 150 yuan.
The verb (abbreviation of verb) solemnly declares.
During this activity, it is absolutely forbidden for shopping guides to raise prices or collect cash privately. For counters that violate this regulation, once found, the mall will impose a fine of _ _ _ _ _ yuan!
For the above two kinds of violations, the whistleblower 200 yuan will be rewarded, and the violator caught on the spot will be rewarded with 400 yuan.
Planning scheme of mother's day activities in shopping malls. Activity background
Mother's Day is a festival to thank mothers, which coincides with the filial piety of China people and is very suitable for promotion activities. At the same time, the shrinking of May Day promotion activities can be supplemented by Mother's Day promotion activities.
Second, the purpose of the activity
Increase sales and create an image.
Third, activity planning
Accelerate the warm atmosphere of Mother's Day, convey the gratitude complex of Mother's Day, raise people's attention to Mother's Day, make perfect Mother's Day cakes with small profits but quick turnover, and improve sales and store image.
Fourth, the theme of the event
Sweet mother's heart
Verb (abbreviation of verb) activity content
1, price (small profits but quick turnover). Thousands of perfect sweet cakes, low-priced sweet Mother's Day, each Mother's Day cake is sold at the price of 10 yuan, and a carnation is presented.
2. Lottery: All customers who shop in our store can draw a lottery during Mother's Day, and the prize is a ticket.
3. Make a set cake for Mother's Day and send a family photo or a bottle of red wine.
Popularization of intransitive verbs
1, leaflets, DM sheets, distributed in major supermarkets, shopping malls, schools, white-collar gathering areas.
2. Publicity of hanging flags, colored strips and display boards in the store; Posters outside the store.
3. Radio publicity.
Seven. Implementation of activities
1, the preparation of promotional gifts should be in place.
2. Promoters are in place to ensure the normal promotion of cakes.
3. Reception staff should be trained to guide customers to solve the problems of cake making and promotion activities.