Lao Fengxiang is a listed company, a top 500 enterprise in China, a century-old national brand and a famous jewelry brand in China. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store. China is a classic jewelry brand spanning three centuries.

Shanghai is the birthplace of modern jewelry industry in China. The predecessor of Shanghai Laofengxiang Jewelry Store, Fengxiang Yuji Jewelry Store, was founded in 1848 (the 28th year of Qing Daoguang). 1908 (Guangxu 34) moved to Nanjing East Road (now No.432 Nanjing East Road), and this former site is now Laofengxiang Head Office.

In this enterprise where experts gather, dozens of senior talents have become professors in relevant professional colleges, and an educational practice training base has been established in Laofengxiang enterprise, which has trained and exported batches of design and production talents for the arts and crafts industry.

"Marketing innovation, technological innovation, management innovation and mechanism innovation". Lao Fengxiang inherited and carried forward the excellent tradition and style of enterprise development for a century and a half. On the one hand, he tried to win the trust of consumers with good reputation, exquisite skills, high-quality products and enthusiastic service; On the other hand, actively explore the "three new and one high" road of new materials, new products, new technologies and high added value in the jewelry industry, and achieve a double harvest of business performance and brand building.