1. Enterprise Status
Company profile 1. 1
Hong Kong Aon (Group) Co., Ltd., founded in 1978, is one of the largest and most powerful jewelry manufacturers and sellers in the world, providing one-stop services from mine production, raw materials, product research and development, wholesale and retail. The company is headquartered in Kowloon, Hong Kong, with a site of about 3,000 square meters, and the decoration is luxurious and elegant. The production plant is located in Yantian Management Zone, Dongguan City, Guangdong Province, the industrial gathering place of the Pearl River Delta. The total construction area of the factory is about 50,000 square meters, and there are more than 4,000 development, sales and production personnel. The company has long maintained the tenet of people-oriented, honesty-oriented, quality first and customer first, the concept of Excellence, continuous exploration and innovation, and the goal of looking at the world based on Asia. After more than 30 years of careful management and efforts, it has become a leader in the jewelry industry.
Our products have a wide range of raw materials and novel styles. Raw materials are mainly imported directly from Africa, South Africa, Brazil, Australia and the United States. The raw materials of our products include: turquoise, crystal, tiger-grain stone, agate, Dongling, red crystal, Biqian, topaz, shell, Nanyang pearl, semi-pearl and other dozens of natural stone materials and a variety of precious metal raw materials. The main products include: assorted pieces, round beads, denier noodles, nostalgic, amorphous, fashionable necklaces, bracelets, earrings, miscellaneous pendants, gemstone green gold globes, beads bracelets, rolling balls, sculptures, gift boxes, K gold jewelry and silver ornaments.
1.2 company advantages and performance
Hong Kong Aon (Group) Co., Ltd. has built a management team with rich experience in production technology and keen sales wit in the spirit of seeking truth and being pragmatic. Since its establishment, it has been closely accompanied by the company's growth, conscientious and never giving up.
20 12 China jewelry yearbook
It is precisely because of this pillar, with years of production and development experience, the company has maintained a good reputation for product style and quality in the industry for a long time, and its products sell well all over the world, including Europe, America, South America, the Middle East, Southeast Asia and other parts of the world; In order to consolidate the market share and further enhance the industry popularity, Hong Kong Aon (Group) Co., Ltd. invested and built Suzhou Jewelry International Trading Center in Tang Wei, Xiangcheng District, Suzhou in 2006 based on the jewelry operation concept and advanced management mode for more than 30 years. The project has a high starting point and diversification. Building a jewelry international trading center with differentiated products, diversified formats, distinctive supporting features and convenient service is a large-scale jewelry wholesale and retail operation in China and even the world. The total investment of this project is 800 million yuan, and the total construction area of the trading center building is about 654.38+10,000 square meters. There are 1000 shops here, including jewelry, diamonds, pearls, precious stones, jade, coral, gold jewelry, silver jewelry and handicrafts. 20 10 officially opened, attracting the attention of global entrepreneurs, and many well-known jewelry brands took the lead.
20 12 China jewelry yearbook
2. The company's future development strategy
With the continuous slowdown of global economic growth, especially since 20 12, China has been facing tremendous pressure of weak exports and insufficient domestic demand. With strong perseverance, the company has continuously explored business ideas and innovated research and development achievements, and still achieved very gratifying results in production and sales, which depends entirely on the company's persistence and persistence in the three qualities of talents, products and services. The GEM market is changeable and ups and downs, but in every fierce market change, it is precisely because of the company's entrepreneurial spirit of being prepared for danger in times of peace, being the first, strong elites in charge of marketing in various countries, and experienced production and R&D teams that it can always stand firm in response to numerous major environmental impacts such as finance.
In recent years, China has become one of the countries in the world where the annual consumption of jewelry products exceeds US$ 50 billion. The annual trade volume of jewelry in the four major fashion capitals and cities in the world, such as Tokyo and Hong Kong, is nearly $654.38+000 billion. China's economy is changing with each passing day, and mainland consumers are huge. With the continuous improvement of living standards, the market potential is huge.
The company is well aware of the problems faced by the domestic jewelry industry: first, the level of independent design is not high; Second, it faces the bottleneck of insufficient design talents; Third, there is a big gap between technology and advanced countries; Fourth, market competition is still at a low level of price competition, which restricts the overall development of the industry; Fifthly, the profit gained by jewelry enterprises from processing is limited. In the long run, the price of human resources in the mainland will continue to rise, and it is not feasible for jewelry enterprises to rely solely on cost advantages in the future. Competitive enterprises in the jewelry industry in the future must have high value-added products. To enter the high-end market, an enterprise must have a strong brand, a high level of jewelry design and form a complete jewelry industry chain. Only by forming a complete jewelry industry chain, including design, processing and manufacturing, trade and sales, can such jewelry enterprises stand out in the future competition.
How to seek advantages and avoid disadvantages? According to the future trend of the jewelry industry, analyzing the advantages and disadvantages, the future development strategy of the domestic market determined by the company will focus on the following aspects.
2. 1 Correct orientation and clear understanding of the present situation
The development of China's jewelry industry started late, but it developed rapidly. In recent years, Chinese jewelry has entered a new stage of all-round development. On the whole, the competition in the jewelry industry is extremely fierce. The company will adhere to foreign sales experience, establish a career with faith, treat customers sincerely, win by quality, continue to foster strengths and avoid weaknesses, and innovate; We are very clear-headed. Today's market economy is becoming more and more transparent, customer resources are limited, and raw material resources are gradually lacking. We must strictly recognize the present situation and give ourselves a correct market position. The company has developed for more than 30 years, from the initial production and processing factory to a jewelry enterprise that integrates mine production, raw materials, product research and development, wholesale and retail, and provides one-stop service. It can be said that it came step by step. With the increasing demand of jewelry market, the exploitation of raw materials around the world is becoming scarcer and scarcer, the price of raw materials is soaring, and the production cost and personnel salary are increasing, but the sales price is far from the expectation, which is very unsatisfactory. Next, the company will focus on strengthening the R&D team and introducing advanced high-tech production equipment;
2.2 Innovative sales kinetic energy, bringing the designer's soul to consumers.
Now the newly rich consumers in China urgently need a non-universal equivalent that can show their wealth and represent their status. What they need is a symbol that can represent the upper class. Jewelry has the above characteristics. Our future plan is to build Aon brand into a unique symbol of the new noble class and lay a solid foundation for the company's benefits.
We are well aware that the strategy of brand building is to give the brand more cultural connotations. Selling jewelry is not only a valuable luxury, but more importantly, it sells the designer's hard work and soul, vividly reflecting the story and legend behind a work; The next goal and focus will be to innovate sales kinetic energy and let consumers get a higher level of spiritual experience. To this end, the company will find a breakthrough in design innovation and business strategy.
20 12 China jewelry yearbook
2.3 a leap a year, the first step to seize the domestic market.
Jewelry industry spans many fields, such as art, humanities, science and technology. Enterprises must form a complete jewelry industry chain, including design, processing, manufacturing, trade and sales, in order to stand out in the future competition. Therefore, first of all, we should identify the market, start with the study of consumer behavior and psychology, clearly distinguish the market segments, make the most accurate judgment on the consumer preferences and aesthetics of a certain area, and thus tailor the design for it; Pearl River Delta is the largest source of jewelry production and wholesale in China, and Yangtze River Delta is the largest urban high-consumption group in China. We have a large-scale production base in the Pearl River Delta. Suzhou Jewelry International Trading Center is one of the largest jewelry wholesale and retail businesses in China and even the world, which is unique. We should make good use of existing resources, constantly expand the domestic market, and achieve the goal of a leap every year. Next, the company will seek the domestic market in a planned way. We design different products for different regions and groups, and set up our own branches and stores in different provinces and regions every year to let the world know about Aon and let consumers in China know about Aon.
2.4 comply with the policy, increase and strengthen e-commerce sales platform.
With the development of society, the improvement of network technology and information technology, Internet business has gradually spread to every corner of social life, and more consumers have different degrees of understanding of e-commerce, and their interest in e-commerce is growing. The war between new economy, new business model and traditional business model is becoming more and more fierce. With the maturity of the market, the transaction volume of the online shopping market is showing a rapid upward trend. Since 20 10, the state has successively issued relevant preferential policies to encourage enterprises to strengthen the promotion and sales of products through e-commerce platforms, thus promoting domestic demand. As a powerful jewelry company, we are keenly aware of the development trend and effect of the network in recent years. We will strengthen the network promotion platform to realize the strategic goal and brand building of the enterprise and bring new opportunities to the domestic market and the enterprise itself.
20 12 China jewelry yearbook