Danish jewelry brand Pandora Jewelry is one of the three major jewelry brands in the world. Pandora jewelry is loved by female consumers all over the world because of its free collocation of star products Moments bracelets and beaded jewelry.
Pandora jewelry started at 1982 and was founded by Danish goldsmith Per Enevoldsen and his wife Winnie in Copenhagen, Denmark. Since then, Pandora has entered a rapid development process, from a local jewelry store in Denmark to one of the world-famous brands, inspiring women all over the world to show their personalities and stories.
By the end of 20 16, Pandora had more than10.5 million online fans and a brand audience of 23 1 10,000 people.
Pandora Jewelry not only has more than 100 stores in China, but also has opened a sales channel in official website.
Technology and design
Brand positioning for high-quality jewelry at reasonable prices. Every piece of jewelry, gem and pearl has undergone multiple inspections before use, and every hand-made jewelry has undergone repeated inspections before leaving the hands of craftsmen.
In 20 13, in order to meet the needs of customers and meet the trend of jewelry design, especially around important gift-giving seasons and occasions, Pandora released new products twice a year instead of seven times a year. Pandora Jewelry constantly introduces new designs, allowing customers to update their jewelry collections with more jewelry. Seven new product launches a year also enable PANDORA to get in touch with brand supporters.
It is the basic idea of the brand to let women use Pandora's rings, earrings, necklaces, bracelets and bracelets to create their own jewelry matching style. Ladies can choose various materials, colors, inlay techniques, design details and handmade styles from Pandora's diverse jewelry series, and even use the bracelet and ring design program on official website to create their own jewelry style.
From working environment to welfare system, health, safety and environmental protection standards and energy management measures, Pandora is committed to practicing ethics in business activities.
For Pandora, jewelry making business and corporate social responsibility (CSR) activities complement each other. Pandora tries to take measures to reduce the impact on the earth's environment. Pandora's value chain includes ethical behavior in supplier development and procurement, safe production of jewelry, and responsible marketing and sales behavior in about 8 100 sales points in more than 0 countries around the world.
Pandora's code of ethics is a responsibility plan that the whole group must abide by. All policies and commitments in the fields of business ethics, health and safety, human rights, environmental impact and responsible supplier relations are open. Pandora is a member of the United Nations Global Compact and a certified member of the Responsible Jewelry Council (RJC), which is an advanced corporate social responsibility promotion institution in the jewelry industry. 20 16 10, Pandora environmental protection production center was officially unveiled. The LEED-certified production center was built in Nanben, northern Thailand, which helped Pandora reduce the total water and energy consumption per unit product and greenhouse gas emissions.
Thai companies abide by local labor laws, ILO conventions, ISO900 1 international quality management system, OHSAS 1800 1 occupational health and safety management system, ISO 1400 1 environmental management system and ISO 5000 1.
References:
Baidu Encyclopedia: Pandora Jewelry