Fast Technology reported on June 3, 2023 that Amazon is building an AI-driven chat robot and plans to integrate it into the search bar of Amazon website, which can optimize the search experience of customers on its e-commerce website. It may be launched as early as June 2024.
It is reported that the internal code of the project is "Project Nile", which will add a layer of artificial intelligence to Amazon's existing search bar to realize real-time product comparison, allow users to ask more specific questions, and give more accurate recommendations according to search context and personal shopping data. Interactive search supported by artificial intelligence can improve Amazon's shopping experience. In addition, Amazon also hopes that these changes will increase sales, especially on mobile devices.
Amazon Services (AWS) previously announced the launch of bedrock's generative artificial intelligence service and its own large-scale language model Titan. Amazon has been studying artificial intelligence for more than 20 years, and its AWS cloud service has accumulated more than 65438+ million artificial intelligence customers. Amazon has also been using a fine-tuned version of Titan to provide search services through its home page.
Amazon Company Profile
Amazon, the largest online e-commerce company in the United States, is located in Seattle, Washington. Amazon was founded in 1994. At first, it only operated online book sales business, but now it has expanded to other products, becoming the online retailer with the largest variety of goods in the world and the second largest internet enterprise in the world.
Amazon and other suppliers provide customers with millions of unique new goods, refurbished goods and second-hand goods, such as books, movies, music and games, digital downloads, electronic products and computers, home gardening supplies, toys, baby products, food, clothing, shoes and jewelry, health and personal care products, sports and outdoor products, toys, automobiles and industrial products.
Reference to the above content: Baidu Encyclopedia-Amazon