Avoid glare. (high illumination in jewelry stores is prone to glare)
Avoid the damage of artificial light to jewelry.
General jewelry stores are divided into several areas: window, gold display area, platinum and diamond white metal display area, jade, jade and crystal ornaments display area, image wall or poster lighting. According to these areas, I will explain to you the matters needing attention in lighting design when decorating jewelry stores.
Sign wall
The image wall of jewelry store is a good part to show the brand culture and connotation. Many jewelry stores have image spokespersons, and often the storefront will be more attractive because of the posters of these stars. So the lighting on posters and image walls is also very important. Pay attention to uniformity. LED module can be used for light box lighting, or embedded wide light adjustable lamp.
Window lighting design
Jewelry stores are small in size, and most of them are sold by counters in shopping malls, so there are not many shops with windows. Shops with windows are generally independent shops facing the street, or big brand jewelry stores in shopping malls, which pay more attention to the display of windows and lighting design.
The lighting of windows needs enough brightness, so two sets of lights are often used for lighting. One group is the metal halide lamp at the top, which provides the overall brightness and illumination of the window. In order to maintain the overall feeling and beauty of smallpox, it is suggested to adopt adjustable embedded lamps. The other group can be display lights designed in or inside the cabinet, and jewelry window props can be used in accent lighting. If only the light at the top is lit, the brightness of the window is enough, but it is messy because of the lack of layering.
Platinum and diamond white metal exhibition area
Platinum is more difficult to extract, rarer and more noble than gold, so the price is higher. For platinum, the irradiation mode is basically the same as that of gold, but attention should be paid to the choice of color temperature. Cold white light with high color temperature can better show the Leng Yan brilliance of platinum and diamonds.
After the refined lighting design, we should also consider that a lot of glare may cause discomfort to consumers' eyes, thus affecting their interest in buying. According to psychologists' research, dazzling lights will also have an emotional impact on the business personnel of jewelry stores, and will also affect the success rate of jewelry trading. Lamps designed with hidden light source should be installed near people to prevent indirect glare while controlling stray light.