According to China Gold Shang Zhen Silver official website, Shang Zhen Silver is the latest jewelry fast fashion sub-brand launched by China Gold Group Gold Jewelry Co., Ltd., which belongs to high-end grade, and is also a brand-new jewelry brand launched by China Gold in line with the development trend of jewelry industry.

With the design concept of "making fashion simpler", Zhenshangyin aims to upgrade the function of traditional silver ornaments from simple decoration and collection to an indispensable part of showing women's own charm and lead the new concept of silver ornaments consumption. Pure silver refers to metallic silver with a content close to 100%, which is pure silver without impurities. The product of pure silver has higher content of silver ornaments than Shang Zhen Silver, so it is better to use pure silver.