1. Dressing up and cleaning the appearance of salespeople is the first impression a jewelry store gives customers. Shop assistants with wrinkled clothes are likely to leave customers with a negative impression that the jewelry store is untidy, so they should not be careless; For the sake of the overall image of the enterprise, many jewelry stores institutionalize the clothing requirements for salespeople (even promoters), and shape the overall image of the enterprise through uniform uniforms, forming another unified beauty, and at the same time highlighting the personality of jewelry stores, which also shows that jewelry stores provide unified services.
2. Understand the customer's thoughts. When a customer walks into the door of his jewelry store or business counter, how does the salesperson know what the customer wants to buy? In this way, we can infer the goods that customers want to buy from the dialogue with customers and their choice of goods. Don't blindly promote a certain commodity, so as not to arouse customers' disgust. Through dialogue, we can observe the key points of customer needs, and then promote them according to customer needs, thus increasing sales opportunities.
3. Solving customer complaints Every salesperson will inevitably meet some customers who are picky and have a bad attitude. However, "the customer is always right", when you meet a nagging customer, you should learn to be patient. Over time, after accumulating experience in dealing with different types of customers, there will be no problem in facing any kind of customers. Dealing with customer complaints is also a necessary training for sales staff. Listening to customers' complaints carefully and listening to their opinions from the beginning is the only way to solve customers' complaints.
4. Treat customers equally. Some salespeople judge customers' purchasing power according to their appearance and clothes, which is wrong. Although he only bought 100 yuan of jewelry this time, it doesn't mean that he only has 100 yuan of purchasing power. Maybe he will buy more than 5000 diamond rings next time, and no one can predict. Treating all customers equally is the basic principle for salespeople to serve customers. Obvious differential treatment will make other customers feel unhappy. Next time they won't come to your jewelry store or counter to spend money, and you may lose a good customer.
Don't forget this. Many jewelry stores may encounter such a situation: during a certain festival or promotion period, many customers may flock to the jewelry store or come to your counter at the same time, which will make the sales staff feel at a loss and can't see one thing clearly. It often happens that after receiving a new customer, they will forget the needs of the last customer, or make people feel at a loss for a long time, which is obviously unfair to the first batch of customers. In this regard, the best solution for sales staff is to plan the delivery order in advance. The best way for the clerk at the counter is to ask for the support of other colleagues, so as not to leave a bad impression on customers that I am not valued.
6. First, we can adjust the timing of serving customers according to different commodities. For goods with low price and high purchase rate, the time to approach customers should be earlier; Like popular jewelry, first of all, let customers watch it freely, and don't let customers have resistance and ruin their shopping pleasure. However, salespeople should be careful not to just sort out their own goods or bills and ignore the customer's reaction. A little sticky but not too sticky is a sales coping skill. Opportunities to get close to customers vary from commodity to customer. Only by constantly learning and accumulating experience can we gradually master the tricks.
7. Shape the purchase motivation from the customer's standpoint. If there are few doors in a jewelry store, such a jewelry store will be prohibitive. The operator of a convenience store once said that when there were not many customers in the store, he asked the clerk to arrange the shelves everywhere so that the customers outside could see the flow of people. This environment gives people a natural and reassuring feeling, and the number of customers will gradually increase. Of course, customers should see clearly inside, so that customers can easily enter the store.
8. Being friends with customers will make them feel friendly, especially remembering their preferences. Customers will feel that you attach great importance to them, and customers will gradually accumulate. The premise is to remember your guests, and when they come again, they can take the initiative to say hello, just like friends. Another way is to leave the customer's name, phone number and address, do a good job in customer management and strengthen the relationship with customers.
9. Enthusiastic work attitude Even if you introduce the goods eloquently, customers always have to shop around before deciding whether to buy them. Generally speaking, for this kind of customers who just look at it and don't buy it, most salespeople will return it with a white eye. This is actually a very wrong way. The correct approach should be: be hospitable even if the other party doesn't buy your goods, because customers will often return to the most enthusiastic store to buy after changing stores.
10. Inform customers about the products, not knowing the promotion activities of each product, but through oral notification by sales staff, customers' purchase intention is usually quite high, because they don't want to miss any promotion opportunities. For a jewelry store that wants to be bigger and stronger, the operator should create an environment in which the majority of salespeople are willing to work, and respect everyone in the organization through appropriate authorization and even profit sharing system, so that employees can truly show their enthusiasm for work, so that the company can really make big money.
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