Red coral is the treasure of China, in myths and dreams.
A young and extraordinary woman obsessed with colorful dreams. She collected the flame that had been silent for many years from the bottom of China, and came to Chinese mainland with the red coral and a tough heart.
Lin Jinluan, a quiet and gentle Taiwan Province woman, is actually a heroine who spreads fire for China coral culture. It is she who enables ordinary people in China to appreciate corals that they thought could only be seen in fantasy legends.
It is her commitment to the dissemination of knowledge and the cultivation of talents that has made China's long-standing coral culture known to the Chinese people.
It was she who created the first brand of coral in China, "Furende", which showed infinite charm and vitality in the depressed jewelry market. Lin Jinluan was born in a quiet fishing village in south-central Bao Dao. She grew up watching the winding coastline. It was the sea that gave her the dream of sailing, and it was the sea that gave her the desire to get out of the small fishing village.
She studied in Taipei first, and then transferred to Kaohsiung. When she was admitted to the Department of International Trade in Kaohsiung, she went to Taipei after graduation and began her career exploration. It was an accidental opportunity that changed her life.
A company that came to Taipei from Penghu to buy a house gave her the project. The company's fleet in Penghu is actually engaged in coral fishing.
Since then, she has formed an indissoluble bond with this rare coral in the deep sea.
From 65438 to 0982, Lin Jinluan established "Taiwan Province Jinluan International Jewelry Co., Ltd." and began to engage in the production, processing and export of corals. She began to turn colorful corals into reality. From 65438 to 0986, the international trade department of Jinluan Company moved to the World Trade Center in Taipei. Acting as an agent for customers all over the world to purchase coral products in Taiwan Province Province. For Lin Jinluan, the whole world is opening to her, and her vision has been pushed from Taiwan Province Island to the whole planet-Europe, America, Japan and the Middle East have become her frequent markets. Coral is the national treasure of China. Lin Jinluan wants to bring the national treasure red coral back to the mainland of the motherland and bring it to every Chinese descendant. Continental Dream 1990, Lin Jinluan, like a cloud, swept through Guangzhou, Shenzhen, Shenzhou, Shanghai and other cities. The following year, when Jiang Nanan was green, she went to Beijing alone and chose Beijing as her foothold without hesitation.
After five years of dream-seeking, five years of pursuit and five years of hard work, she finally weaved a gorgeous coral dream with five years of youth. 1August 996 18, this is a very auspicious day, she started her own brand, and "furende" was finally born. If you think about it a little, it is not difficult to find that the core of the three words "Fu Rende" is a word, that is, people-oriented, humanized management, redo and other multi-layered meanings. Virtue is a brand, which means a person with noble works. The word "Fu" is the highest realm of life pursuit, a city of happiness, luck, self-realization, peace and health, and all good feelings. Lin Jinluan explained "the virtue of blessing people" in this way: a person with great virtue will have great happiness. If you are a good person and virtuous, your career will be successful and of course you will be blessed.
In the past few years, Lin Jinluan led the whole team with his dedicated experience in coral, making it expand into the spirit of the company and become the legal principle of uniting and inspiring employees and prospering enterprises. She put a burning heart into the coral cause and dedicated her youth, beauty and passion to the national treasure. Many employees also follow her example, combining life with red coral and combining passion with career. Take "caring for people" as your most precious spiritual wealth.
Lin Jinluan once explained the word "Fu Rende" in this way: "The combination of these three words is the embodiment of truth, goodness and beauty. It is the most scientific and appropriate interpretation of the national treasure red coral. " "If we say that our company has made some achievements over the years, it depends on these three words first-"Fu Rende "-friends", which is a very profound understanding. "Man" is to be a real person-"truth". "Virtue" means being kind to others-"kindness". "Happiness" means getting the most beautiful life experience-"beauty". And friends run through it, and that kind of true feelings contains truth, goodness and beauty, which is the support for every employee, every consumer and every life in the world that needs help. This is exactly Lin Jinluan's understanding of coral. What is the secret of Fu Rende's success? This is a topic that people pay close attention to. Besides her fascination with the truth, goodness and beauty of national treasures, there are also some factors. This is the only one in the coral industry that insists on brand promotion. They brought red coral back to Chinese mainland exclusively from Taiwan Province Province. They exclusively operated red coral, and they also obtained the license to operate the first-class national treasure red coral. Furende is a unique brand of Chinese mainland Red Coral. Taiwan Province's craftsmanship keeps pace with Europe, America and Japan, leading the new trend of jewelry.
Other coral ornaments have no brand, no series, complicated sources and no after-sales service at all. As a pioneer in the cause of red coral, "Furende" fought alone, devoted itself to coral culture and built a brand, which was under great pressure, but they went against the wind and simply played the banner of "Furende". They introduced their own business characteristics, unique initiative, good fortune and wealth, and the price was nationwide 100%. In order to stabilize the market, in the long run, a unified national price will be implemented. They added profound cultural connotation to the red coral and transformed the products they sold into promotional culture. Lin Jinluan attaches great importance to the internal construction of enterprises, formulates strict rules and regulations, educates employees, holds weekly working meetings, and is evaluated by consultants to sum up gains and losses. Fu Rende's success is by no means accidental.
1999 August 18. This is another auspicious day. The third anniversary celebration of Furende was held grandly. This is the only high-grade and large-scale celebration in the jewelry industry, which is unprecedented. 350 people from political circles, jewelry circles and the press attended the celebration, and Mr. Wan Guoquan, Vice Chairman of China People's Political Consultative Conference, was also seated on the rostrum. This indicates that Furende Company, as a Taiwan-funded enterprise, has taken an important step to take root in the mainland.
During the celebration, Lin Jinluan told people about her feelings about red coral and cultural and educational undertakings. 1998, she established the "Chinese Culture and Art Exchange Association" in Taipei and did something to promote national culture. At the celebration ceremony, Fu Rende donated money to "Snow Star" Hope Primary School. She also announced Fu Rende's vision in education: paving the way with red coral, a national treasure, and looking for 100 distribution agents throughout the country. Through the efforts of various agents, we will gradually improve our development and achieve the goal of promoting national treasures, education and prosperity. If every agent can donate to build a Hope Primary School, there will be 100 new Hope Primary Schools in China. She turned the gorgeous coral dream into a butterfly, made it fly, and pointed her hope to infinity. This great event in the jewelry industry made "Furende" famous in the jewelry industry for a time, and colleagues gave high praise.
Red coral culture is emerging in Chinese mainland. Some consumers who follow the fashion trend have been thinking about "what to wear in 2 1 century" after experiencing their preference for gold and precious stones. Today, Furende has set up counters in Beijing Wangfujing Gongmei, Yansha, Xidan Shopping Mall, Gui You Building, Landao Building (the first floor of the East District), Contemporary Shopping Mall, Cuiwei Building and Parkson Shopping Center, and developed agents in Anshan, Liaoyang, Chengdu, Taiyuan, Tangshan, Langfang, Chifeng and Zhengzhou. Red coral has become a beautiful and fashionable scenery popular in China. Blessed are those who have virtue. Please wear red coral for the blessed person. This has quietly become popular among the lips of fashion words and has become a culture. For ordinary people, the stars last night are as beautiful as the sunrise today, but for the brand "Furende", the new century has leapt to a new level. It is sweeping the national jewelry market at an alarming rate, and the "Red Coral" series made its debut on the stage of the new millennium, becoming a colorful flower in the hundred gardens of Chinese jewelry culture.
2 1 century is also an era in which challenges and opportunities coexist. As a visionary female entrepreneur, Lin Jinluan was not satisfied, and she didn't stop. The coral love she got from the summary is getting stronger and stronger, and the coral dream she weaves is becoming more and more real and tangent, like a wave of water rolling in her chest for thousands of times. She has always believed that red coral, a thousand-year-old treasure, grows in the ocean of 200-2000 meters, 20 years older by one inch and 300 years older by one kilogram. For thousands of years, it has roared in the sea, been slapped by the waves, and has always stood tall. Its tenacity and perseverance are the spirit of red coral. She lives by this spirit and benefits Sri Lanka. Her business benefits from this spirit. Similarly, this spirit should be carried forward to revitalize China, enrich the country and strengthen the people.
The dragon is the totem of China people, and it is the symbol of Chinese self-confidence, wisdom and ideal. Red Coral is true, perfect and beautiful, which perfectly combines the depth of the sea with the warmth of fire. This is the only eternal life. The brand "Furende" calls for the spirit of dragons and red corals. The brand of "Furende" calls for the self-improvement and self-confidence of the Chinese nation. She is a descendant of Yanhuang and the daughter of Hai. She is willing to devote her whole life to pushing the brand "Furende" from Beijing to the whole country and from China to the world. "Furende" has the mission of the times, and is more willing to spread this national spirit of truth, goodness and beauty to every corner of China!