1. has a long history: Cartier was founded in 1847 and is a brand with a history of 170 years. The long brand history makes it have a high status and credibility in the hearts of consumers.
2. Exquisite craftsmanship: Cartier is famous for its excellent craftsmanship and design. Its products are made of high-quality materials, such as diamonds, sapphires and emeralds. , and after strict screening and fine processing. In addition, Cartier designers are constantly innovating to provide consumers with unique high-quality jewelry and watches.
3. Brand value: As a well-known luxury brand, Cartier's brand value is an important factor of its high price. Brand value includes consumers' trust and loyalty to the brand and the social status represented by the brand.
4. Limited production: Many products of Cartier are limited production, which makes them more precious. Limited production also provides consumers with a unique experience, making their products more collectible.
5. Marketing strategy: Cartier enhances brand awareness through various marketing means, such as advertising and celebrity endorsement. In addition, it also cooperates with high fashion and fashion magazines to further enhance the brand image.
To sum up, Cartier is so expensive because of its long history, exquisite craftsmanship, brand value, limited production and marketing strategy.