1997- 1998, Jewelry City Company encountered serious difficulties in operation and other aspects, and it was difficult to perform the duties of the president unit, and the work of the association was in a semi-standstill state. 1999 in may, the municipal economic development bureau and the civil affairs bureau presided over a special meeting of the standing director to adjust the leadership. The work of the Association is back on the right track, with strengthened leadership, adjusted offices, enriched personnel, initially established and improved rules and regulations, and actively performed industry management functions. Entrusted by the government, it provided the relevant leading departments with the Feasibility Analysis Report on the Establishment of Shenzhen Gold Exchange and the Implementation Opinions on Transforming the Traditional Advantage of Gold Jewelry Industry with High-tech and Applicable Technology, and won three government-supported technological transformation projects for enterprises. In addition, together with the People's Bank of China and relevant government departments, we have conducted in-depth research on major issues that enterprises are concerned about, such as platinum loss standard, how to account for and write off the unit consumption of gold and K-gold inlaid products, and put forward practical opinions and suggestions. As a result, the General Administration of Customs revised the corresponding regulatory rules, which solved this long-term puzzle for the development of enterprises. Especially in the unprecedented Shenzhen International Jewelry Fair in 2000 and 200 1 year, it was successfully held, which aroused strong repercussions among peers at home and abroad. Actively organize the compilation of the first national journal of jewelry industry. The above activities have greatly enhanced the cohesion of the industry. By the end of 20001,there were 190 enterprise member units that joined the association, which doubled over the previous year. The association also won the honorary titles of "Advanced Unit of Municipal Industry Association" and "National Jewelry Industry Advanced Association".