Exquisite jade ornaments, brand promotion and China culture exploration: brand promotion and China culture exploration: While some enterprises completely copy the colors of western culture in brand culture construction, a few China enterprises have tasted the joy of victory in the top-grade thinking and exploration of China traditional culture. From the friendship culture of "drinking a glass of green wine and making a friend" in the liquor industry to the heaven and earth culture of "the essence of heaven and earth, the home of real jade" in the jewelry industry, as well as the happy culture of Jin Dafu and Chow Tai Fook, the success of these enterprises shows that China traditional culture has strong vitality in the brand culture construction of modern China enterprises. A brand consists of "commodity" and "brand", in which "brand" represents popularity and "commodity" represents reputation and loyalty. The formation of these popularity, reputation and loyalty needs the support of excellent corporate culture. Especially brand reputation and loyalty, as a link between users' psychological needs and enterprises, need to strengthen the construction of corporate culture. Because corporate culture is the soul and support of the brand, it is the essence of the enterprise condensed on the brand, which permeates the whole process of enterprise management and all-round ideas and will. Therefore, any enterprise must pay attention to the integration of brand and culture when implementing brand strategy. With the increasingly obvious economic globalization and fierce market competition, enterprises are facing both good opportunities and great challenges. If any enterprise wants to seize the opportunity and meet the challenge, it can use excellent corporate culture to shape and enhance its brand image and expand its connotation. However, although many enterprises in our country have decades of development history and profound cultural heritage, they lack the breadth, depth and strength due to the lack of mining, refining and summarizing the excellent cultural elements of enterprises, and the lack of innovation and promotion of their own culture. Therefore, it is urgent for most enterprises in China to build a distinctive corporate culture and create a high-quality corporate brand. Culture in a broad sense is the sum of material wealth and spiritual wealth created by human beings in the historical development of social practice. In a narrow sense, it is a social ideology and behavior, including literature, art, education, morality, religion, social customs and codes of conduct. Culture is not only a social phenomenon, but also a historical phenomenon and a historical inheritance. It develops with the development of social material life; The emergence of a new social system has its own objective laws, and it is not entirely based on human will. The development of culture has historical continuity and is based on the development of social material production. It is a reflection of certain social politics and economy, which in turn has a great influence on social politics and economy. The formation and development of culture can not be separated from human activities. Once formed, it will affect and restrict people's behavior and ideas. To sum up, there are basically five cultural characteristics: First, the invisibility of influence. Only when people come into contact with other types of cultures or are in other cultural forms can they realize the influence of culture on themselves from the differences of different cultural influences. The second is satisfaction. The origin, development and continuation of every culture is because it can meet the needs of society and people. Of course, to maintain its continuous development and progress, we must constantly influence and change people's ideas and normative behaviors in a certain cultural form. The third is sex. A certain kind of culture will be accepted, cultivated and followed by its members. The fourth is learning. Anyone who understands and follows his own culture is not born, but acquired through learning in life. The fifth is dynamic. Human society is in a dynamic process of constant change and development, and culture, as a social ideology, will inevitably develop and change with the progress of society. The "Fu" culture concentrated in thousands of years of traditional culture in China has a profound accumulation. While people celebrate, congratulate, celebrate birthdays, entertain and make friends, they also guide people to pursue a better life realm of "longevity, wealth, health, morality, harmony and filial piety". It caters to people's yearning for a better life, regardless of age, status or wealth. Therefore, once the "Fu" culture was introduced, it aroused people's general goodwill and * * *. Culture is the core competitiveness of an enterprise, and cultural management is the highest realm of enterprise management. Just as execution is the core competitiveness of an enterprise, inaction is the highest realm of senior management. However, so far, everyone has different views on corporate culture, and there is no better way than to teach by example. Cultural management is the highest realm of enterprise management. Corporate culture is different from strategy, sales and production. It's everywhere, without a trace. The most accurate quote from Tao Te Ching is "Elephants are invisible". From western management science, we really can't find a convincing analysis. But we stubbornly want to learn advanced management methods from them, so we inevitably come to a dead end. "Learning from foreigners and mastering foreign skills" is the idea of "cultivating the essence of traditional culture at home and integrating western advanced technology abroad" in Taiwan Province Province. In China's culture, we have made a wonderful excavation from the four angles of "heaven", "earth", "essence" and "marrow". Regarding the relationship between traditional culture and modernity, we can also use those great ideas in traditional culture to examine the problems of modern society. For example, the concept of "harmony between man and nature" in our traditional culture emphasizes the harmonious unity between man and nature, which is of great guiding significance to our modern society, whether it is engaged in economy or enterprise. Yi, Tao, Confucianism, Buddhism, Buddhism and hundred schools of thought are all successful ways that have condensed the wisdom of the Chinese nation for thousands of years. From the perspective of Tao and technology, interpreting corporate culture and exploring the methods of corporate culture construction can make a breakthrough in the field of corporate culture management, enable enterprises to realize themselves in development and improve the core competitiveness of corporate culture in China.