Lao Fengxiang is a listed company, a top 500 enterprise in China, a century-old national brand and a famous jewelry brand in China. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark Laofengxiang also stems from the font size of Laofengxiang Jewelry Store. China is a classic jewelry brand spanning three centuries.
Enterprise origin
Shanghai is the birthplace of modern jewelry industry in China. The predecessor of Shanghai Laofengxiang Jewelry Store, Fengxiang Yuji Jewelry Store, was founded in 1848, 28 years after Qing Daoguang. 1908, Guangxu moved to Nanjing East Road in 34 years, and now it is 432 Nanjing East Road. This former site is now Laofengxiang head office.
In recent years, Laofengxiang Company has vigorously promoted resource integration and system reform, actively focused on brand superior resources, based on Excellence, based on strength, and aimed at brand strategic development.
Lao Fengxiang vigorously promoted the development of marketing network, actively adjusted the product structure according to the changes in market consumption, constantly expanded brand promotion and held colorful promotional activities, which made Lao Fengxiang's brand a household name in Shanghai, a household name in East China market, and one of the best in the national jewelry industry, realizing the rapid development of business performance.