Under the downward pressure of China economy, cautious consumption of residents and the new normal situation, the consumption of gold and jewelry in China will show a downward trend. Coupled with the appreciation of the US dollar, the US economic data continued to improve, making the prices of international commodities such as gold and oil in a downward channel. According to the predictions of several major investment banks around the world, the international gold price may be as low as 1 100 USD. In 20 15 years, domestic economic deflation risks, consumption remains weak, and jewelry consumption remains at the level of 20 14. Jewelry industry will survive the strong, eliminate the weak and intensify the differentiation. There will be a wave of industry integration and mergers and acquisitions. Enterprises without design, technology and brand will be eliminated, leading enterprises will further strengthen the concentration of superior resources, and the jewelry consumption market will be more rational, personalized, diversified and quality.

1, the market demand is diversified, and the cultural connotation of products is emphasized.

The development of China's jewelry industry is gradually shifting from extensive period to refined era, and jewelry consumption is gradually showing personal taste. People pay more attention to the cultural beauty and taste of jewelry, especially jade, and pay more attention to design, style and spiritual connotation. Only products and brands with cultural significance can be passed down and won by consumers. The future development of jewelry enterprises is bound to be based on self-creation, and the era of design and cultural factors, such as plagiarism, not paying attention to quality and original design is gone forever. In order to win the future, jewelry enterprises must work hard in the above aspects.

2. Terminal is still the competitive core of enterprise development.

"Channel is king, decisive battle terminal" In many links of enterprise industrial chain, terminal retail is the channel for enterprises to realize the maximum added value, so enterprises attach great importance to the construction of terminal retail channels.

Whoever has the most complete and extensive terminal retail network will seize the profit growth point. Strengthening channel construction and expanding terminal layout are the strategic points of enterprise's future layout. Rapid expansion, through the establishment of a national marketing network to control retail terminals, so as to gain the initiative in sales and bring a premium to the brand, is an inevitable choice for many powerful jewelry brands.

3. Strengthen brand connotation and improve service quality.

There will be new changes in the consumer market, paying more attention to individuality and developing in the direction of individual tailoring. At present, there are many domestic jewelry brands, especially cottage brands, and the brand competition is still at a low level. Within five years, jewelry brands are bound to enter the stage of survival of the fittest. Brands without connotation, service, excellent products, fine products and personalized cultural connotation will be eliminated. In the face of fierce competition, only by constantly improving brand service, product service and operation service can we be in an invincible position in the fierce competition.

E-commerce will become a new sales channel.

Jewelry enterprises must rely on the Internet to seek the internet plus model. In the future, traditional jade jewelry enterprises will use online platforms, WeChat and mobile Internet terminals to realize online to offline, with physical stores as experience stores, and more sales will be completed online. By seeking cross-border cooperation with financial institutions, we try a new business model of "financial innovation to solve the circulation of jade jewelry".