Daks' clothing means that it is tailored for the body, with natural lines and extraordinary elegance. DAKS invented the waist position with three-dimensional pants, and the breakthrough waist position design won many years of patent rights.

Before BrunoMassa became the global president of DAKS, he served as the global marketing director of large Italian clothing groups such as AlmaSpa, GilmarSpa and LorettaDiLorenzo, and was responsible for the most important RTW business. Since then, he has entered Italy's GFT Group, the world's largest fashion design and production enterprise at that time, and served as brand director, in charge of almost all top Italian fashion brands. He created a long list of famous brands: Fendi 365, Richard Taylor, Julian McDonald's, Voyage, Ungaro and Kenzo. Duck's generosity is only part of Bruno's career and life. He has been in the fashion circle for many years and has always been closely related to designers. Except for designers TizianoMazzilli and LouiseMichielsens of DAKS, almost all the predecessors in the fashion industry, such as Versace, Lagerfeld, Castel Bayac, Valentino, Armani and GianfrancoFerre, grew up in Bruno's childhood, and they were brothers with Bruno before their debut.

Gucci was founded in Italy on 192 1, with the concept of continuous pursuit of innovation and Excellence. Gucci's bags, perfumes, jewelry and fashion have high commercial value. At present, Gucci interprets the development of luxury goods with a unique modern vision and has become the darling of the upper class. It is one of the outstanding luxury boutique brands in the world. Its brand is constantly pursuing innovation and Excellence, originating from Italy. It owns Gucci perfume, Gucci bags and exquisite accessories. Gucci fashion is also a world-famous top product with high commercial value. Gucci interprets the development of luxury goods with a unique modern vision, making itself wider and wider in the global market. At present, Gucci brand fashion has always been famous for its luxury, sexiness and high-end, and it has also become the consumer darling of the upper class. At present, Gucci is the largest fashion group in Italy.

Compared with the two, Gucci is more famous and has more commercial value.