There are two main modes of new retail. One is that e-commerce uses the top-down technological advantages of Internet companies to integrate offline retail. One is the bottom-up of physical retailers, the integration of their own supply chains and the application of technology to achieve deep integration of online and offline.
The integration of online and offline development can make full use of market resources and improve the operational efficiency of the physical retail industry. For e-commerce companies that have already touched the ceiling, integration with offline physical retail is also the general trend.
At present, new retail will be the key to the bottoming out of the physical retail industry, but whether it can get rid of the predicament needs further verification. In any case, domestic physical retailing has at least new hope.
In recent years, due to the decline of demographic dividend and the development of e-commerce, the performance of traditional retail sector continues to be sluggish. In the year of 20 17, which is called "the first year of new retail", the retail industry in China is in a weak recovery situation, welcoming the first double growth in five years.
According to the data of Prospective Industry Research Institute, during the period of 201810.2 billion yuan, the total retail sales of consumer goods nationwide increased by 9.7% year-on-year, 0.2 percentage points faster than the same period of last year. In the past few years, relying on the Internet and big data, new retail has risen rapidly. This new retail is different from traditional store-style sales and pure e-commerce sales. It is a new format that combines online and offline seamlessly, and consumption and production are directly connected.
What is the prospect of snack industry? Look at your business. Nowadays, many pavements that make bulk snacks are engaged in joining types, and the prospects are there. But it depends on the location you choose, the location is good, and the surrounding area can accept consumption, so it is appropriate. The whole industry is still very good, and people have to eat. Just keep this in mind and look at a few industries. Besides food and clothing, the industry is also very good. Although the overall competition is fierce, the outdoor industry is still a new industry, Okur Outdoor Mall. Search directly to understand.
What is the current prospect of the snack industry? Very good. Master Pan has been very popular in the past two years, especially Dream Chasing International.
What is the prospect of big health new retail? In recent years, big health and new retail are quite popular.
What is the prospect of furniture sales industry?
What is the prospect of online sales industry? Huge consumer groups and changes in corporate habits. First of all, look at the following survey results: The results of the global Internet popularity survey released by IDC on February 12, US time show that "although the global economy is declining, the Internet population is still increasing steadily. By the end of 2002, the global Internet population will exceed 600 million ". Among them, the number of people surfing the Internet every day is nearly 200 million, and this number is still growing at a rate of 30% every year. In 2006, the number of netizens in China exceeded 1 100 million, and it is still growing rapidly. By the end of 2009, the number of netizens in China reached nearly 400 million. Ranked first in the world. The huge number of Internet users has brought huge business opportunities. In European and American countries, more than 90% of enterprises have established their own websites; It has become a habit to find your own customers and products through the Internet. If an enterprise wants to buy something, especially for the first time, it will make a preliminary inquiry and selection online first, and then further contact with suppliers. The huge online consumer groups, especially the change of business habits of enterprises, provide a broad space for online marketing. The trans-temporal nature of network marketing is undoubtedly a "heavy artillery shell", which will have a great impact on the whole marketing.
With the development of network marketing in China, China enterprises have an increasing demand for network marketing talents. The demand for online marketing-related jobs is increasing day by day, which brings huge employment opportunities and puts forward new requirements for practitioners' skills. In this context, online marketing training has also begun to develop. To be a prophet, you must first do it.
With the development of science and technology and the surge of netizens, the Internet is playing an increasingly important role in people's daily life. At the same time, network marketing promotion is gradually becoming the most important and effective marketing promotion method with its many advantages.
According to statistics, in foreign countries, 80% of individuals and enterprises choose online media for marketing and promotion, and have achieved excellent results. In China, although only 7-8% people choose "online marketing", which is less than one tenth of that of foreign countries, only one tenth of them choose online marketing. Due to the powerful power of online marketing, more than half of companies and individuals can temporarily stand out from the competition with their rivals and win business opportunities.
With the further expansion of the influence of the Internet, with the deepening of people's understanding of online marketing, and more and more successful cases of online marketing promotion, people began to realize many advantages of online marketing, and more and more marketing promotion was carried out through the Internet.
When electric light first appeared, no one thought it could be widely used all over the world;
When the internet first appeared, many people thought it was just a flash in the pan ... Only those who dare to be the first in the world, seize the opportunity and dare to try can wake up first in the development of the times, then seize the opportunity and succeed.
History is always strikingly similar, as it is now. Can you first realize the power of online marketing when people watch it? When people are hesitating, can you use the Internet for marketing promotion? A decision now will determine the starting point of your life and the height of your career. When the opportunity arises, it depends on who can seize it.
What is the retail prospect of 20 16 glass processing? According to the analysis report of 20 16-202 1 china glass deep processing industry market prospect and investment strategic planning, the development of glass industry is closely related to the development of downstream market. In recent years, affected by the international and domestic economic environment, the state's continuous regulation of real estate policies has temporarily slowed down the development of the real estate industry, and the building materials industry related to real estate has also been affected to some extent.
Main problems in glass processing industry;
First, the scale is small. China's glass processing enterprises are mainly distributed in South China, East China and North China, which is consistent with the industrial layout of flat glass. According to incomplete statistics, there are nearly 10,000 enterprises involved in glass deep processing in China, among which only 454 enterprises above designated size. Industry scale differentiation is serious, enterprises are mixed, development lacks long-term planning, technology lacks innovation, and management is alone. The scale advantage cannot be formed, which wastes valuable resources and is not conducive to the development of the industry.
Second, homogenization leads to disorderly competition in the market.
From the total analysis, the flat glass industry has a serious overcapacity. By the end of 20 13, the total production capacity of flat glass was12.5 billion TEU, and the actual production was 780 million TEU, with the capacity utilization rate less than 63%, which was quite serious. From the analysis of the nature of the surplus, it belongs to the escape sequence. Generally, there is a serious surplus of ordinary float glass for buildings, while the proportion of high-quality float glass is only 35%, which can not meet the needs of high-grade processing, and some varieties need to be imported.
Forward-looking Industry Research Institute believes that in today's civilized society, whether it is a stationary building or a moving car, from small home decoration to large building curtain walls, glass products are inseparable. So far, no material can replace glass, and glass is gradually replacing a certain material. In the future, people's market demand for functional glass will grow rapidly, and other uses of glass will be continuously developed. The deep processing of glass is not only a single technology and method, but also pays attention to the combination of various technologies and the research of glass modified materials, so that glass products will develop in the direction of energy saving and environmental protection with complex functions and ecological intelligence.
Flowers don't worry about how to think about the development prospect of retail industry. In 20 17, China's consumer goods market continued to grow steadily, and the basic role of consumption in economic growth was further strengthened. In 20 17, the total retail sales of social consumer goods was 36,626.2 billion yuan, up by 10.2% year-on-year, down by 0.2 percentage point from the previous year, and maintained a double-digit rapid growth. From June 5438 to April this year, the total retail sales of social consumer goods was11881700 million yuan, up 9.7% year-on-year, 0.5 percentage points slower than that in 20 17 years.
In 20 17, the development environment of the retail industry continued to be optimized, the majority of retail enterprises actively transformed and upgraded, and the pace of innovation continued to accelerate, and the top 100 retailers continued to maintain rapid growth. In 20 17, the sales scale of the top 100 retail enterprises nationwide reached 6.08 trillion yuan, up 26% year-on-year, and the growth rate was 7.5 percentage points higher than that in 20 16, which was higher than the growth rate of total retail sales of social consumer goods 15.8 percentage points. Among them, the sales scale of 7 home appliance companies reached 3.57 trillion yuan, a year-on-year growth rate of 41.2%; Six "entity+e-commerce" enterprises achieved year-on-year growth 15.5%, and the remaining 87 entity retail enterprises in the top 100 retail enterprises increased by 7.5% year-on-year, and the growth rate rebounded.
According to the analysis report of Prospective Industry Research Institute's China Retail Market Prospective and Investment Strategic Planning, the total retail sales of social consumer goods reached 36.6 trillion yuan, an increase of 10.2% over the previous year, and maintained a double-digit growth for 14 years, and the market scale of consumer goods ranked second in the world.
Innovation is the first driving force. For the consumer goods market, the Central Economic Work Conference in 20 14 pointed out that China's "imitation-type wave-exclusion consumption stage has basically ended, consumption upgrading, personalized and diversified consumption have gradually become the mainstream, and the importance of activating demand through innovative supply has increased significantly." The key to the innovation of retail industry is the innovation of information technology such as big data, cloud computing, Internet of Things and artificial intelligence, the innovation of formats and modes, and the innovation of goods and services.
Through the innovation of information technology, logistics cost, operation cost and management cost can be reduced, and efficiency and competitiveness can be improved; Through technological innovation, we can effectively promote the innovation of formats and modes; Through the innovation of format and mode, we can better meet the diversified, multi-level, multi-faceted and personalized needs of consumers; Through the innovation of goods and services, we can stimulate potential consumption, increase marginal consumption rate and expand consumption.
In the past, the development of "standardization" and "templating" was a remarkable feature of the development of retail industry in China under the environment of imitative wave-discharging consumption in China. At present and in the future, in the new environment where consumption upgrading, personalization and diversified consumption are gradually becoming the mainstream, "template-based" development can no longer adapt to new forms and meet new consumption, and it is necessary to accelerate the innovation of new technologies, new formats and new models.
First of all, we should solve the contradiction between consumers' pursuit of differentiated goods and services and retailers' provision of standardized and templated management; Secondly, retailers must master the pricing power of goods and own their own unique goods in order to gain market advantages. Small and medium-sized retail enterprises are the main body and new force of innovation in new formats and new models. The state should also attach importance to the innovation of small and medium-sized retail enterprises, which account for more than 90% of the market players, and promote the higher-quality development of China's retail industry through active innovation of the whole industry.
Retail industry is called retail industry because it retails in kind. Although at present and in the future, some retail formats are accelerating the integration with "cultural tourism, health care" and other industries, there can be no shortage of retail of physical goods, and retail without physical goods cannot be called retail formats. An important reason for the retail reform in China this time is the contradiction between the increasing demand of residents for high-quality goods and the insufficient supply of high-quality goods, cost-effective goods and innovative goods in China retail industry. Therefore, an important direction for the transformation and innovation of China's retail industry is to accelerate the upgrading of commodity quality and increase the supply of high-quality commodities, cost-effective commodities and innovative commodities (including new ideas, new technologies and new functions such as green, information and wisdom).
With the reduction of tariffs and the increase of opening to the outside world, China will usher in a new era of imported goods, the price difference between domestic and foreign goods will be further narrowed, and the imported goods will be further enriched. China residents will be able to purchase overseas high-quality goods, cost-effective goods, innovative goods and cost-effective goods more conveniently, which will also promote China retailers and domestic brand manufacturers to accelerate the improvement of product quality.
In the final analysis, the core issue of enterprise development is profit. At present, the consumer goods market in China has changed from high-speed development to medium-speed development. China's retail industry, especially large retail enterprises, has maintained an average high growth rate of about 20% before 20 12. In 20 17, the retail sales of large retail enterprises in China 100 only increased by 2.8%. Judging from the development trend, the growth rate of the consumer goods market in China is gradually declining. Therefore, at present and in the future, a key problem faced by retail enterprises is how to make profits in a low-speed growth environment.
Retail enterprises, especially physical retail enterprises, want to maintain profits, one is to reduce costs, the other is to maintain steady growth in sales, which requires the application of modern information technology. At present, the world has entered the era of information technology revolution, and modern information technologies such as Internet, big data, cloud computing, Internet of Things and artificial intelligence have developed rapidly. These technologies have been at the forefront of development in China, and online retailing has been widely used. The accelerated application of these modern information technology physical retailing is an inevitable development trend, and it is an important, key and effective technical means to build an efficient supply chain, reduce costs, enhance experience and meet the diversified and personalized needs of consumers.
At present, the characteristics of China's residents' consumption upgrading are, on the one hand, the improvement of demand for commodity quality, on the other hand, the rapid growth of service consumption. Retail industry should conform to the consumption trend and accelerate the deep integration with industries such as "cultural tourism and health care". First, shopping centers and urban complexes. Accelerate the operation of catering, culture, tourism, sports, pension, education, entertainment and other formats, and some convenience stores and community businesses also accelerate the integration of catering, pension and other service formats; Second, some cultural, sports and other places are integrated into the retail of related goods; Third, some tourist attractions, speed up the upgrading of retail stores and commercial goods; Fourth, the retail industry should strengthen its linkage with major events and activities such as culture and sports, and increase the promotion of related commodities; Fifth, the retail industry and "cultural tourism, medical care" and other industries have accelerated the development of related commodities; Sixth, some industries such as "cultural tourism and health care" entered the retail industry. Promote commodity consumption with service consumption, promote service consumption with commodity consumption, and promote the development of China's retail industry and service industry to a higher quality.
Diversified, multi-directional, multi-level and personalized demand is the general trend of China's future consumption development, and the change of consumption demand is further accelerated. To meet this demand trend and changing characteristics, we need diversified, multi-faceted and multi-level channels and business models. In the past few years, although the online platform retail has developed rapidly, because of its weaknesses and limitations in meeting the needs of diversification, personalization and experience, and in promoting the improvement of commodity quality, service quality and integrity level, just as the rapid development of small commodity wholesale market in the past could not replace the main channel position of retail, the online platform retail could not replace the main channel and main force position of physical retail.
Network platform retail has taken over the mantle of small commodity wholesale market to a certain extent, and it is a replica of small commodity wholesale market, only with the help of information technology tools. However, as far as its core content-commodity sales is concerned, the operating difficulties caused by many retail entities on the platform and consumers' preference for low prices make it difficult for its development to meet the national policy of improving commodity quality and meet consumers' demand for improving commodity quality.
In this great change of retail industry, an important content of retail industry reform is to improve the quality of goods and innovate business models, so as to meet the demand of consumers for improving the quality of goods and meet the general trend of market diversification, multi-faceted, multi-level and personalized development. At the same time, physical retail has a greater, broader and more important role and significance in increasing employment, prospering cities and promoting cultural exchanges. Physical retail will once again enter a higher level of active development period, and it is still the main mainstream force to promote the improvement of commodity quality and the main channel and main force to meet diversified and personalized needs.