VERTU is the world's first luxury mobile phone company founded by Nokia, which is designed by world-renowned mobile phone designer Frank? Designed by Nuovo, this model is definitely a king's style in terms of appearance, materials and functions, and the average price of each model is as high as100000 yuan. VERTU, a word from Latin, originally meant "high quality and unique". ?

Signs; emblem

One of the representative works of Vertu mobile phone. brief introduction

It has created a market image that everyone wants, but few people can afford. Since VERTU landed in Singapore in 2004, its sales volume has been very satisfactory. Many Chinese mainland guests specially went to the flagship store in Hong Kong to buy it in person.

As a distinguished mobile phone brand founded in 2002, VERTU's aim is to tailor mobile phones for the rich all over the world. Due to the uniqueness of this brand of mobile phone, users who want to customize their mobile phones can only get VERTU mobile phones by making an appointment or in a specific store.

All Vertu mobile phones are carefully manufactured by skilled craftsmen in Vertu workshop. Just Vertu? Ascent's keyboard consists of more than 150 different parts. Every key has to go through a complicated procedure. At high temperature, stainless steel mixture and pressure are injected into a larger mold. After cooling, the volume of each key will be reduced by 65,438+04%, forming an inclined keyboard. Then, each button will be embedded with two gem bearings, thus enhancing the design dynamics, increasing the touch stability and accuracy, and bringing users a unique feel and experience. ?

Users will also enjoy the service of "VERTU Butler" when purchasing VERTU mobile phones. Just press the customer key on the phone, and the phone will be directly connected to VERTU's 24-hour service desk. Whether you want to inquire about all kinds of mobile phone service information, or traffic, entertainment, catering, hotels and other information questions, someone will answer you, and the service covers major cities around the world. It's like a super private secretary. ?

VERTU is divided into seven series, namely Constellation (Constellation Edition) and Ascent? TI (titanium track), Ascent (track), Signature (Signature version), signature? Diamonds (crystal diamond series), collections (including 6 legendary runway patterns and Ferrari 1947 limited edition), special editions (strawberry and cream series).

Due to the high price of VERTU mobile phone, its consumer groups are mostly wealthy white-collar aristocrats. The lowest price of a constellation version of VERTU is nearly 40,000 yuan. At present, there are many popular cottage VERTU mobile phones in China, and many VERTU fans have bought high imitation VERTU mobile phones. Its appearance is one-to-one correspondence with the genuine Vertu mobile phone, and with the maturity of Shenzhen mobile phone software development, the high imitation Vertu mobile phone is also very similar to the genuine Vertu in software operation, which is undoubtedly a cheap choice for those mobile phone lovers who pursue individuality and appearance.

manufacture plant

Vertu's only factory is located in a remote village outside London. There is no noise from machines, and there are nearly 200 craftsmen in the bright factory. Among Vertu's more than 400 components, there are precious diamonds, gold, jewelry, Ferrari materials and space metals with hardness twice that of stainless steel. Each piece is hand-processed and assembled by craftsmen who make Rolls-Royce cars, which takes more than three years, twice as long as the development time of Formula One cars. And these are only superficial, and the value lies in the connotation, just like the concept of "sustainable luxury" advocated by Frank (sustainable? Luxury goods), the value of a luxury goods depends not only on materials and technology, but also on a state of mind, a spiritual sublimation that people feel from gold and silver, and the grandiose reasons for luxury.

Product line?

sign

"Signature? "Is it a collection? Vertu？ The first product line. Customers can choose expensive metal materials such as platinum and gold to make mobile phone cases. The design of this mobile phone is inspired by the expensive "Grand?" Complex clock.

rise

Ascent？ This series is inspired by the design concept of supercars. The world legendary track style is limited to six models? Ascent？ Mobile phones, including six leather mobile phone cases with special colors. The brand-new super alloys material Liquidmetal was used, which was mainly used in sports and aerospace technology in the past. Ascent series is inspired by advanced sports cars, which is reflected in every design detail of mobile phones: the aperture at the sound hole is designed like the air outlet of sports cars; Hand-stitched stitching on leather is reminiscent of the steering wheel of an expensive racing car. The lock on the battery cover behind the mobile phone is like a fuel hole, and the screws on the cover are also related to the screws on the tire rims. However, the most exciting thing for buyers is the famous track patterns engraved on the back of different mobile phones in this series. Each track of Ascent series is equipped with different colors, and each color is limited to 1000 sets worldwide.

constellation

Constellation It is the latest series of the company, inspired by airplanes and travel, and the concept comes from the shape and lines of jet planes as design elements, and adopts a ceramic keyboard. The users of this mobile phone are locked in the super-rich who like to travel around the world, so the support of full-frequency GSM network, world clock and currency conversion function is highlighted among the functions of the mobile phone that are not powerful. Constellation series was designed by FrankNuovo, inspired by 1950s, when traveling was regarded as an honor and a rare thing. In his eyes, the use of leather can be reminiscent of luggage, and the design of the whole mobile phone is similar to that of a propeller. For example, the shell is shaped like an airplane propeller, and rivets on the sides and below can even be found on the wings of an airplane. The buckle design of the back cover of mobile phone is unique, and this design is adopted in the whole series. Frank said that after two years of careful consideration, the knob lock used by Constellation has its own unique details like a watch. ?

Aerius

This is a product line with Bluetooth headsets, made by Jacob? Zhan Sen designed and matched Jabra? JX 10 .

Two. Official website:

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Three. Vertu？ Frequent breakdowns

In Vertu? Behind the sky-high price of mobile phones is frequent failures. Baidu search "Vertu"? Maintenance can get a lot of fault messages, and Vertu's maintenance organization will always identify the fault as "liquid entry" and "man-made fault". The high maintenance cost makes users uncomfortable. Some netizens jokingly call it "sky-high maintenance fee, which shows the distinguished status of users." "