The century-old Sun Dongan Shopping Mall located in Wangfujing Street, Jinjie, Beijing was renamed as "Beijing apm" (the transition name was Sun Dongan Square), and a trendy cartoon character representing the new image of the shopping mall was introduced. In the activity of "Life apm, Fashion All-weather-Beijing apm Fashion Group Debut", the management of Beijing apm Mall explained the meaning of the new name "Beijing apm", meaning "am" to "pm", which means that Beijing apm will appropriately extend its business hours, increase the proportion of nightclubs, and attract more Beijing with young fashion as the main line.