1, brand premium: Chow Tai Fook, as a well-known jewelry brand, has high brand value and market recognition. Consumers have high trust and brand loyalty to Chow Tai Fook, so they are willing to pay extra for its brand value.
2. Technology and design: Chow Tai Fook pays attention to the technology and design of products, and its products are often unique in design, exquisite in technology and high in cost, thus raising the price of products.
3. Quality control and quality: Chow Tai Fook has strict requirements on product quality control and quality to ensure that every product meets high standards. This insistence on quality also means higher production costs.