Hermes, a French fashion brand, was famous for making high-grade harnesses in Paris, France in its early years, and later introduced bags, clothes, scarves, perfumes, enamels, ornaments and household items, making the brand more comprehensive and diversified. It is Hermes' consistent aim to make all products perfect. Most of Hermes' 14 series products include leather goods, bags, scarves, men's and women's clothing series, perfumes, watches and so on. , are all handmade. No wonder some people call Hermes' products works of art with profound thoughts, noble tastes, rich connotations and exquisite craftsmanship. Hermes boutique brings the world back to the embrace of traditional elegance.
Hermes brand image is based on its consistent high-grade and high-quality principles and unique French relaxed style, and on this basis, it incorporates popular factors, which is also the reason why the products are always attractive. Keeping classic and high quality, combining first-class technology, durable and practical performance with simplicity, elegance and exquisiteness, Hermes is not only a symbol of status and status, but also known as a fashion thing that can keep you from falling behind in life.
Hermes, founded in 1837, started from manufacturing high-grade harness and set foot in high-grade clothing industry in the early 20th century. Since the 1950s and 1960s, Hermes has successively introduced perfume, suits, shoes ornaments, porcelain and other products, becoming a representative of all-round taste across life. Hermes, who insists on herself and doesn't go with the flow, has maintained a simple and natural style for many years. "Pursuing the true self and returning to nature" is the design purpose of Hermes, and it is the consistent purpose of Hermes to make all products perfect. All products of Hermes brand adopt the best advanced materials, pay attention to craft decoration and exquisite details, and have won a good reputation for their excellent quality. [Edit this paragraph] Historical development
Back to 1837, Thierry HERMES, who was born in Germany (180 1) and originally from France, founded his harness manufacturing company. His first business was making collars for horses! Thierry HERMES spent a lot of time and energy to make the horse wear the collar that fits the neck best and is meticulous. Finally, he won the first-class commercial medal in 1867 World Leather Exhibition, which laid a solid foundation for his harness leather series. However, this family business, which started with wire harness manufacturing, has undergone great changes when the automobile came out. Under the control of the third generation Charles-Emile HERMES, Hermes not only did not face the fate of being on the verge of elimination, but also launched a series of leather goods and a "riding nail" suitcase, which created a brand-new style of Hermes spirit, made Hermes' professional experience like a thoroughly remoulded growth and established Hermes' unique style.
/kloc-in the 1920s, the development route of Hermes also actively expanded to handbags, travel bags, gloves, belts, jewelry, notebooks, watches, ashtrays, scarves and other fields. Even after the fifth generation of Robert DUMAS took over, new products such as perfume, tie, suit, shoes, bath towel, porcelain, jewelry, men's and women's clothes, watches and watches were introduced one after another, making Hermes truly a representative of taste across the whole life. Today, Hermes Group is divided into three systems, namely Hermes Sellier (leather goods), Hermes lamont (watches) and Hermes Parfums (perfumes); There are 186 specialty stores and 56 retail counters in the world. In order to maintain Hermè s' consistent taste and image, all product design and manufacturing, layout design of each specialty store and even display cabinets are customized in the original factory in France before being airlifted to various places, hoping to maintain a century-old persistence. [Edit this paragraph] Brand status quo
At present, Hermè s Group is headquartered at No.24 Fu Bao Avenue, with Jean-Louis Dumas-HERMES as its head. Among them, the chief designer of women's wear is Belgian designer martin margiela (retired), who has joined the Hermè s family since 1998. Low-key style, the pursuit of exquisite and perfect creativity, Hermes women's wear still maintains the elegance of Hermes Group. There is no redundant design, but it shows the temperament of the clothing, and at the same time shows the functionality and high comfort of the clothing.
It is Hermes' consistent aim to make all products perfect. At present, Hermes owns 14 series products, including leather goods, bags, scarves, men's and women's clothing series, perfumes, watches and so on. Most products are made by hand. No wonder some people call Hermes' products works of art with profound thoughts, noble tastes, rich connotations and exquisite craftsmanship. These Hermes boutiques, through more than 200 specialty stores in more than 20 countries and regions around the world, integrate into the fast-paced modern life and bring the world back to the embrace of traditional elegance. After 160 years of ups and downs, the Hermè s family has made its brand famous through the joint efforts of several generations of Qi Xin. As early as the 20th century, Hermes has become a typical representative of luxury consumer goods in France. Thierry, the founder of the 1920s. Emile, the grandson of Hermes, once commented on the Hermes brand: "Leather products have created a tradition of extreme sports and elegance." Hermes is just a harness shop in Paris that specializes in making all kinds of exquisite decorations for carriages. Hermes won the first prize of this kind of products at the Paris exhibition held in 1885. After that, Hermes's son Emil. Charles rebuilt the specialty store, produced and sold saddles and other items, and started the retail business. With the appearance and development of automobiles and other means of transportation, Hermes began to change its mode of production, and applied its exquisite production technology to the production of other products, such as wallets, travel bags, handbags, wristwatch bands, and some sports AIDS, such as golf, polo and hunting. , and also designed and manufactured high-end sportswear. All products of Hermes brand adopt the best advanced materials, pay attention to craft decoration and exquisite details, and have won a good reputation for their excellent quality. In the history of Hermes, another sensational news time was its zipper golf jacket designed for the Prince of Wales in 1920, which became the earliest successful design of leather clothing in the 20th century. On the basis of their leather products, Jean Gallen and Robert Dumas, the fourth heirs of Hermes, developed new categories such as perfume and head stickers. By the 1960s, the growing Hermes company had a variety of fashion and perfume products. 1970, Hermes was just a family factory with pure handicraft industry, but after 15 years, it has developed into a super multinational company producing high-quality products, and its turnover has expanded five times. Today, the scale of Hermes is still expanding. 1992 turnover reached 2.5 billion francs (about RMB 3,725.25 million) and net profit was 65,438+76 million francs. ). [Edit this paragraph] Distribution of specialty stores
Beijing: Wang Fu Peninsula Hotel, Yintai Center yue life, T3 Terminal of Capital International Airport, International Trade Mall,
Shanghai: hang lung plaza,
Dalian: Times Square,
Harbin: Mai Shopping Center,
Qingdao: Hisense Plaza,
Guangzhou: Freedom Square,
Hangzhou: Hubin Road International Famous Store and Hangzhou Mansion Store.
Ningbo: Tianyi Square,
Tianjin: modern city Isetan,
Chengdu: Meimei Department Store,
Kunming: Golden Eagle Shopping Center,
Wuxi: Commercial Building