1, different business models: traditional Lao Fengxiang pays attention to the inheritance of brand image and cultural connotation, while Lao Fengxiang pays more attention to product design and marketing strategy.

2. Different positioning: The traditional Lao Fengxiang is a century-old brand, and its products cover gold and silver jewelry, watches and clocks, etc., while Lao Fengxiang is a jewelry brand under the Lao Fengxiang Group.