Dico jewelry belongs to this niche luxury brand, which is cheaper than big brands, but it looks better and is more popular with young people. It is the characteristics of the brand "luxury goods" that have entered the hearts of young people and been sought after by young people. The customized brand price of Dike Jewelry is about 10,000 yuan, which meets the consumption of wedding rings for young people. The main consumers of luxury goods mainly come from two aspects: first, the daily consumption of the wealthy class to show their social status and pursuit of high-quality life; Second, the consumption of the middle class reflects its own personality, and the age level is generally low. Easier to adjust to meet the needs of consumers. The luxury goods and dark horse brands in the jewelry industry, the aesthetics of Dike jewelry lies in the minds of young people. Customized wedding rings are cheap, fashionable and full of petty bourgeoisie, which can better represent the aesthetics of young people.