Chow Tai Fook Jewellery and Gold Co., Ltd. was established in 1929, and is a prestigious jewelry company. In 1960s, Chow Tai Fook was taken over by Zheng Yutong. Later, his 999.9 pure gold jewelry became a model of the gold jewelry industry. Chow Tai Fook has accumulated more than 70 years of experience in the jewelry industry and won the support and trust from all walks of life. With unique vision and courage, Chow Tai Fook took the lead in putting forward a breakthrough marketing concept of "jewelry fashion and jewelry life" and formed a closely related strategic development strategy. This strategy is a huge leap for Chow Tai Fook and the jewelry industry. It pushes jewelry to mass consumption and gradually makes it a necessity, a fashion and even an art.