1. Pure arts: oil painting, sculpture, Chinese painting, printmaking, mural painting, illustration, lacquer painting, public art, comprehensive art painting, fine arts, cultural relics identification and restoration, etc.
Design category: clothing design, graphic design, landscape design, interior design, decorative art design, dyeing and weaving design, jewelry design, shoes and boots design, toy design, modern handicraft design, industrial design, printing and packaging design, network multimedia design, ceramic art design, exhibition design, drama stage design, architectural design, environmental art design, visual communication design, furniture product design, etc.
3. Media category: radio and television director (film and television advertising), digital media art, recording arts (film and television recording), photography (film and television photography), film and television animation, advertising (advertising planning), drama, film and television art, online game art, etc.
Fourth, other categories: such as calligraphy, seal cutting and photography. Generally speaking, there are many majors in design, and some majors in media are only mature and independent in recent years. Recently, I read an article on an art website saying that pure art enrollment in art colleges was neglected. Indeed, in the face of severe employment pressure, most pure art majors can't show their advantages. The media major has become the new favorite of employment because it keeps up with the development of some social mainstream such as network and information technology. Now all the design companies, advertising companies, film and television media companies and game development companies in the world are involved in the concept of media.
Art major is the major with the largest number of students enrolled in the art college entrance examination and the widest application. The majors that can be admitted to the university are: animation, visual communication advertising design, architectural design, advertising, art education, Chinese painting, oil painting, printmaking, mural painting, sculpture, environmental art design, industrial design, drama, film and television art design, clothing art design, art dyeing art design, decorative art design, ceramic art design and so on. Like graphic design, environmental art, industrial design, fashion design, film and television advertising design, animation design, drama art design, architectural design, these categories basically include all design industries. Graphic design includes: cover design, packaging design, wall decoration, illustration design, poster, logo design, text design, ceramic design, decorative art design, etc. Environmental art design includes: mainly divided into indoor design and outdoor design, outdoor garden design, landscape design, architectural appearance design, greening design, urban sculpture, commercial land environmental planning and so on. Interior decoration design, building interior design, as well as flower design, pipeline design, lighting design, etc. As long as the specific appearance of an area is planned, it is environmental art design, such as parks, indoor and subway stations. Industrial design includes: product modeling design, ceramic art design (object appearance modeling and functional design, such as jewelry, mobile phones, cars, etc. ). Drama art design includes: stage lighting, stage design, film and television art design, drama stage design, etc. Fashion design includes: fashion design, character makeup, hair design, dyeing and weaving art specialty.
Advertising and visual communication major (including graphic design, film and television advertising design and information art design department) Employment direction: major advertising companies (such as Dentsu Advertising Company of Japan and Ogilvy Advertising Company). Advertising departments, planning departments and propaganda departments of major foreign enterprises, state-owned enterprises and private enterprises (such as Tencent, China Shipping and Microsoft). Advertising departments of various institutions (such as Beijing Public Transport Advertising Company) and media units (such as CCTV and Beijing Youth Daily). Network departments of various network companies, enterprises and institutions (such as Xinhuanet). Publishing houses (such as Beijing Language and Culture University Press, Ruili Magazine Press).
Designers of advertising companies, packaging companies and media design departments, graphic designers of printing companies and decoration design companies, graphic designers of publicity and design departments of enterprises and institutions, or independent design and production professional companies.
Employment direction of industrial design major:
Major industrial design companies (such as Beijing Amber Industrial Design Company)
Automobile companies (such as FAW-Volkswagen) and technology companies (such as Lenovo and Patriot)
Mobile phone manufacturers (such as Nokia and Motorola)
Various IT product manufacturers (such as Sony and Canon)
Employment direction of environmental art major:
Major construction companies (such as Pacific Architectural Design Engineering Co., Ltd.)
Real estate companies (such as Vanke and Poly Real Estate)
Various decoration companies (such as China Decoration Co., Ltd.)
Furniture design and production companies (such as IKEA) and provincial and municipal urban planning departments
Major landscape design companies (such as Beijing Landscape Architecture Engineering Company)
The design of stadiums and gymnasiums also has a great demand for environmental design talents.
Employment direction of clothing design major: various clothing brand companies (such as Nike, Adidas, Li Ning).
Clothing processing companies (such as Tao Bo Clothing Company)
Fashion magazines (such as elle and vogue) and the clothing department of film and television crews.
Employment direction of animation design major:
Various film and television production companies (such as the Forbidden City Film and Television Company)
Three-dimensional animation production company (such as Crystal Digital Technology Co., Ltd.)
Various film and television post-production companies (such as light media)
Media organizations (such as CCTV and Beijing TV)
Animation production companies (such as CCTV Animation Co., Ltd.)
Game agency companies (such as Shanda and Netease)
Animation professionals of various game design companies (such as Blizzard Game Design Company) earn considerable income. 85% of animation professionals earn more than 5,000 yuan a month, twice as much as the traditional IT industry. An experienced senior animation producer can earn about 300,000 yuan a year.
Employment direction of art education major:
Training institutions of major universities (such as Capital Normal University) Art Teaching Department (such as New Oriental)
Art teaching department of training institution (such as New Oriental)
Senior middle school (attached to Beijing Normal University), technical secondary school or vocational high school (such as Beijing Institute of Information Technology)
Employment direction of drama art design: major theaters (troupes), film factories, TV stations and TV drama production centers are engaged in art design.
The employment path of pure art is relatively narrow, while the designed employment path is relatively wide. Current design category: graphic design (low market saturation salary); There are many majors such as home improvement tooling (too many employees, great competitive pressure, mutual price suppression and relatively narrow market prospects), animation, film and television art design (emerging industries are in short supply in China at present, and the salary level is high), which brings more opportunities for students to enter the college entrance examination and choose majors, and also provides a broader employment surface for the future. Although the "art test fever" has not cooled down, people continue to grab this piece of meat. However, due to the particularity of some art majors, salary is not considered here, and I think it should be much better than some majors in ordinary liberal arts. Finally, I hope that students can finally fall in love with such a lofty art in order to be admitted to the university on this road.