The price of Van Cleef & Arpels' products is higher than that of Gem Dragon. As a prestigious luxury jewelry brand, Van Cleef & Arpels is famous for its unique design, advanced materials and exquisite craftsmanship. All these factors will have an impact on the product price, thus making Van Cleef & Arpels' products more expensive. In contrast, although Baolong is also a well-known jewelry brand, its product price is relatively close to the people, which is more suitable for the budget of ordinary consumers.