Yes Uh, the jewelry is real. Er is a jewelry brand owned by Hong Kong Yongfu and a brand of China. Yongfu Group established the diamond brand er (Yongfu Jewelry) and the fashion jewelry brand VEECANS. Besides its headquarters in Hong Kong and Chang 'an, Dongguan, Yongfu Group has opened branches in Shenzhen, Guangzhou, Dongguan, Yiwu, Qingdao and Chongqing.