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Today, everyone is eager to fully express their views and let more people know themselves. Everyone is a new source of information. Thanks to the emergence of various information distribution channels, everyone's expression has become very simple, and this self-media industry has further prospered.
As for the question of whether there are many advantages or disadvantages of being self-media, I am going to talk about the advantages and disadvantages of being self-media from the perspective of starting a business from the media.
Now in this commercial society, productivity has been liberated, consumption has exploded, and entrepreneurial business opportunities are everywhere. But when it comes to starting a business from the media, I think the advantages outweigh the disadvantages. Advantages mainly include several aspects.
1. Self-media is the general trend of the information society.
With the development of science and technology, especially the commercialization of 5G, the speed of information dissemination is faster and faster, and the cost is lower and lower. The direct effect is that the exchange of opinions between people is simpler and more frequent. Man is both the absorber and the creator of information. With such technical support, it is very common for individuals to become media. There are 7 billion people in the world, and the demand for information is so great that the prospect of starting a business from the media is naturally very broad.
2. The investment in media entrepreneurship is not large.
Because the media is essentially a cultural industry, it is engaged in the creation and output of ideas and consciousness, so it is a virtual industry, which leads to its low investment. The simplest smart phone and mobile card can start a business, or a computer can start a business with broadband of 100 yuan a month, which can be said to be the lowest cost business at present.
3. You can do what you like from the media.
Now is an era of advocating individuality and freedom. Many people want to go to work easily and make money by doing what they like.
This is the patent of those stars and celebrities 10 years ago. Nowadays, with the help of the media wave, many people can do what they like and solve their own life needs. For example, if you like dancing, you can make a dance media number and easily buy dance supplies; If you can wear lipstick, make a number to teach people to make up, and then sell the lipstick. Because this is an era of attention economy. You can attract and influence others, and someone will pay for you.
4, since the media is no longer playing, it can be bigger.
Since the media started with one person, one mobile phone and one calling card, it is a big industry. When your fans reach more than 50,000, you can become a self-media full-time. When you reach 654.38+million, you can work while traveling. If it reaches more than 300,000, you can hire a professional team to create content; You only need to show your face at 654.38+0 million; /kloc-more than 0/100,000 fans can make content (virtual) to e-commerce (entities), and the number of teams can reach dozens or hundreds. Moreover, since the media is an accumulated industry, in addition to the accumulation of fans, there is also the accumulation of popularity and weight. Putting a customer in a bag is a feature that traditional industries do not have.
5. There are many entrepreneurial opportunities from the media.
In the past few years, China has been encouraging entrepreneurship. It can be said that the emergence of the media has brought entrepreneurship a step closer and realized the employment dream of a larger group of people. In particular, major self-media platforms have given great support to entrepreneurs, from traffic support to cash subsidies, from award-winning essays to offline interactive conferences. For all low-cost, zero-start self-media creators, both article creation and video creation are very helpful, and there are naturally many opportunities.
There is no financial threshold and no academic threshold for starting a business from the media, so whether you are a unit or an individual, you can take it as the preferred way to start a business. It can be said that the advantage is very obvious. So, is there no disadvantage in starting a business from the media? Not exactly. At present, there are two shortcomings in starting a business from the media.
Disadvantage 1: The competition for media entrepreneurship is fierce.
Because the threshold for starting a business from the media is not high, the number of people entering the business is also very large. It is conservatively estimated that there are currently150,000 employees. A large number of people enter the media, resulting in a large increase in the number of industry works, cash subsidies and advertising sharing are diluted. In other words, the earlier you enter, the more opportunities you have, and the more difficult it is for latecomers.
Then it is very important to persist, and the last chance is on your head!
Disadvantage 2. Self-media entrepreneurship requires high standards.
Since the media is a creative industry, it requires practitioners to have certain specialties, whether singing, dancing, playing, writing or handcrafting, or having unique research on a certain industry. In other words, you are either talented or handsome. Especially with the influx of a large number of practitioners, the number of works has increased, and only when the audience is certain can we recommend better content. In the later stage, it is not enough to just carry and copy. Therefore, in this industry, you need to have certain advantages.
Strictly speaking, entrepreneurship in any industry has no absolute advantages and disadvantages, and advantages and disadvantages can also be transformed into each other. However, we must remember that external persistence and efforts are the key to starting a business from the media, and persistence can surpass competitors and go further; Work hard to surpass yourself, do better and be your self-media.