Jewelry is a relatively expensive product, and jewelry is generally classified as luxury, so jewelry stores should pay special attention to the management of jewelry products. If jewelry wants to achieve a good sales target, it must pay attention to the display of products, and it cannot be said that this link is ignored because of its preciousness. The display of jewelry counters is not only a science, but also an art.

Although the number of jewelry placed in the counter can be freely determined, poor placement will directly affect sales. For example, too many displays not only occupy funds, but also make customers hesitate when choosing because they look dazzling; Although putting too little will save working capital, when encountering unpredictable purchase peaks, customers will have little choice and miss business opportunities because of insufficient supply; Therefore, there is an optimal problem in the number of jewels placed in the counter. The variety of jewelry on the counter mainly involves two aspects, namely gem type and jewelry type. There is also a question of quantity and proportion in these two aspects, and the question of proportion is more important.

The proportion of all kinds of jewelry should be adjusted at any time with the change of seasons, such as putting more rings before and after May Day and National Day; Put more necklaces and chain cards in spring and autumn; Earrings and earrings change with the seasons. Therefore, commodities should be adjusted at any time to adapt to changes in the market. It is suggested that jewelry enterprises should have counters in the south and the north at the same time, so that they can adjust their products in the north and the south when changing seasons, and there is no need to add new products, otherwise they will keep the goods in stock until the next year.

There is also the style of jewelry. When you make a profit in the jewelry counter, you will find that many counters classify jewelry styles according to the old ones, and often ignore the old ones when there are new ones. Jewelry styles should be divided according to culture and trends, not just according to the length of time. The decoration of the counter should pay attention to the principle of elegance and beauty to match the temperament of jewelry.

Design, display and sales of jewelry products

1. General merchandise display

(1) classification is clear;

(2) The price is arranged from high to low;

(3) high-priced goods are placed near the main channel;

(4) The display surface is uniform and tidy;

(5) Heavy and fragile goods should be placed on the lower floor as far as possible.

2. The layout of novelty goods

(1) The whole shelf or several trays are lined with the same promotional goods;

(2) Cross arrangement of commodities;

(3) Special sales exhibition lasting for several weeks.

3. Layout of goods at the head of the shelf

(1) Commodities with large sales volume;

(2) Novelty commodities;

(3) selling rising commodities;

(4) Seasonal commodities.

4. In-store merchandise supplement

(1) Move goods from fewer pallets to more pallets;

(2) If a commodity is almost sold and there is not much inventory, other commodities will be arranged;

(3) Hot-selling goods should be displayed as soon as possible after receipt;

(4) Try to save manpower and time.

5. Warehouse layout

(1) Keep the store clean, tidy and clear at all times;

(2) Understand which goods have been sold in large quantities and which have been out of stock;

(3) What goods need to be added or transferred;

(4) Throw away empty containers and level the surface of goods (first in first out principle);

(5) Collection of misplaced goods.

(2) The computer inventory of goods is negative, but the goods are still sold in the store;

(3) There is no sales report for the goods.

6. Derogation measures

(1) Don't throw the goods into the garbage or press them under cardboard;

(2) Discarded articles need the consent of the management personnel;

(3) Strictly implement the operating procedures (acceptance, display, temperature and insurance).

7. Return goods to suppliers

(1) If the goods are unsalable or out of season, the supplier agrees to return the related goods;

(2) Procedure: 1) Send the returned goods to the claim settlement office; 2) The floor staff will take back the related goods.

8. Relevant standards

(1) Use standard of card board: 1) No damaged card board shall arrive at the store; 2) beam is firm, without damage or shaking; 3) Keep it clean. Don't put it on or stand on cardboard.

(2) Standard of shelf head: 1) 60% of shelf head is decorated with novel goods, and 40% is decorated with a large number of best-selling products; 2) Similar goods should not be placed on adjacent shelves; 3) Keep plump and tidy at all times.

(3) Cleanliness standard: 1) All sales areas should always be kept clean and free of dust, garbage and other sundries; 2) All shelves and goods must be dust-free.