First, the case: If you want to be a jewelry store, you should consider that this industry is aimed at two types, one is high-end and the other is low-end. Most of the high-end guests are middle-aged women, because the price of high-end jewelry is very high, and the age of little girls doomed them to have no such spending power. Therefore, we must choose and market for groups like middle-aged women, and we must not think that jewelry is feminine, so we can do marketing for little girls, which will be effective.

Second, the selling point of the store's goods must be clear, and the target group must be clear.

Third, you can imitate the practices of successful shops, but it is impossible not to completely change them.

Fourth, at the beginning of opening a store, it is always easier to succeed by doing what you are interested in, doing what you are interested in, doing what you are good at, and then finding goods on this basis and making adjustments according to the target customers.

Five, store positioning four price strategies to drive high prices with low prices.

Six, store positioning four major professional strategies, fully display your professionalism, you must know your goods very well.

Seven, the characteristic strategy stores locate four categories, looking for the characteristics of goods as the attack point, to stimulate customers' interest in buying.

Eight, store positioning four categories of price, emotional strategy, small but beautiful, unique emotional marketing.