After discussion by the staff of the planning department, the planning scheme of Goddess Festival Shopping Mall 1 suggested that promotional activities of various commodities and projects should be organized around the March 8th Festival to extend holiday greetings to female compatriots all over the country, so as to improve the popularity and sales of the shopping mall. The specific activity planning scheme is as follows:
I. Theme of the event
Dress up half the sky, beautiful and healthy. See you every day.
Second, the venue of the event
Large shopping malls on the first to third floors
Third, the activity time
14.3.4— 14.3. 12
Four. Activity content
1. We held the underwear show "Time Women Fly". There are underwear shows in the morning and afternoon of March 8. The underwear worn by the model is provided by the women's clothing department on the second floor.
2. During the activity, we will sell women's clothes at special prices on all floors of the shopping mall to achieve the lowest discount. The product range includes: jewelry and cosmetics, clothing accessories, leather shoes and leather goods.
3. "Be a beautiful and healthy woman" activity. Invite female health consultants to answer questions raised by female customers on the spot. Contact a number of fitness, beauty, entertainment, skills training and other units to provide discounts for female customers who have reached a certain amount in shopping malls on March 8, and at the same time strive for customers for them.
4. During the activity, we organized no less than 10 floats in the * * * Enjoy Pavilion for publicity. For promotional goods, it is recommended to buy clothes, shoes, hats, ornaments and other items with high enthusiasm and relatively low price.
We launched the activity "Only he loves you the most". On the day of "March 8th", only men can enjoy special discounts or give special gifts when shopping at several relevant counters designated by the business department of the mall.
Verb (abbreviation of verb) activity promotion
Set up a description of the activity in an obvious position such as the entrance of the shopping mall; During the event, the studio will play the event content in a rolling way; On March 3rd and 7th, Evening News published 1/2 sets of red advertisements respectively. All the in-store products participating in the event have a special POP logo.
The above is the latest promotion plan for Goddess Day 20X X. Now the market economy is fierce, and the promotion cycle is short and the frequency is high. If you want to attract consumers in such promotional activities, you must make your own characteristics. Yipin witkey Com provides creative services such as corporate activity planning, shopping mall activity planning and promotion activity planning for the Goddess Festival. As long as you have a publishing demand, Million Witkey will give you a professional planning scheme.
Planning scheme for the activities of the Goddess Festival shopping mall 21. Purpose of the activities:
Attract the eyes of target customers, especially female customers, stimulate customers' desire to buy, promote the growth of store sales, attract the attention of new customers and cultivate customers' loyalty. At the same time, combined with the festival of 3. 15 Consumer Rights Protection Day, public welfare activities were interspersed to create a good public image of shopping malls concerned about consumer rights; At the same time, shape and enhance the brand image of shopping malls, and enhance the visibility and reputation of shopping malls.
Second, the activity time:
March 3-March 15
Third, the theme of the event
March Women's Day, Beauty Goddess Day
Four. Activity content
1. Beautiful women from the shopping mall-"Beautiful women accompany me for my birthday" activity.
Activity time: 20x March 3rd-March 8th.
Activity theme: Beauty is with you, and I will accompany you on your birthday.
Activity details:
All women born from March 3rd to March 8th can participate in this activity.
② The main service center of the shopping mall has set up the "Goddess Day Lucky Lottery Box". All women who shop during the activity will come to the service center with the shopping receipt and ID card, and after confirmation, they will put the shopping receipt or receipt into the "Goddess Day Lucky Lottery Box" (please write your name and contact information on the back of the receipt) and have a chance to get it.
Shopping mall goddess day gift package (package content to be determined)
③ On the afternoon of March 8th, 8 lucky female friends will be selected from the "Goddess Day Lucky Lottery Box", and the list will be published on the publicity board at the main entrance of the mall.
④ Time to receive the prize: March 8th afternoon-March 10, which will be invalid after the deadline.
Dress up as a woman to add luster to shopping.
Purpose of the activity: attract the attention of target customers, especially female customers, stimulate customers' purchasing power, promote the growth of store sales, attract the attention of new customers and cultivate customers' loyalty.
Activity time: March 3-March 8.
Activity content: During the activity, customers who shop all over 38 yuan in the shopping mall can get a corresponding gift at the main service desk of the shopping mall with the shopping receipt or receipt and their ID card. (Gift to be determined)
Remarks: The planning department must try its best to control the number of gifts (such as controlling the time and the number of participants) according to the passenger flow. If the number of gifts is higher than expected, the excess expenses must be controlled within the motor expenses of 65,438+0,000 yuan. The time of the activity is subject to the time on the receipt of the purchased goods, and the mall reserves all the right to interpret the activity.
4. "Old friends are more sincere" consumer forum
Purpose: Take advantage of the 3. 15 Consumer Rights Protection Day to focus on public relations activities and create a good image of our store concerned about consumer rights; At the same time, shape and enhance the brand image of shopping malls.
Activity time: 9: 00 am-12: 00 am on March 5th, 20x x.
Activity content: On March 5th, 18, 9: 00 am-12: 00 am, a "Old friends are more sincere" consumption talk was held at the main entrance of the mall. At that time, the market manager and market administrator of the shopping mall will face customers, handle complaints and accept customers' opinions and suggestions.
Activity details:
(1) The planning department shall tidy up the site before 9: 00 a.m., including long tables and chairs, red cloth, publicity boards, suggestion books, complaint record books and pens;
(2) The Marketing Department shall arrange the personnel arrangement table for handling your complaints and accepting customers' suggestions, and ensure that the positions of personnel are above that of the Director, and there shall be no less than three people.
Planning scheme of Goddess Festival shopping mall activity III. Theme of the activity
March Women's Day, Beauty Goddess Day
Second, the purpose of the activity
Attract the eyes of target customers, especially female customers, stimulate customers' desire to buy, promote the growth of store sales, attract the attention of new customers and cultivate customers' loyalty. At the same time, combined with consumer rights protection day, interspersed with public welfare activities, to create a good public image of shopping malls concerned about consumer rights; At the same time, shape and enhance the brand image of shopping malls, and enhance the visibility and reputation of shopping malls.
Three. Activity time: 20XX March1-March 10.
Four. Activity content
During the activity, the shopping mall solicited customers' intention of family "cooking", no matter what you learned or what you experienced personally; Whether it's frying, frying, rolling, or boiling, stewing or steaming, you can write down your "cooking" kindness and put it in the goodwill collection box of shopping malls. All customers who participate in the activity will be given a small gift (in-store cash gift), with a daily limit of × copies until it is delivered. The store will invite the professional chefs in the store to select the XX Creative Award, XX Best "Cooking" Award and XX Excellent "Cooking" Award.
The shopping mall will announce the appraisal results on the bulletin board at the main entrance of ××××, and attach a "cooked" menu. The winning customers will take valid certificates to the service center of the shopping mall before March 10, and the overdue prizes will be invalid.
Best "Cooking" Award: commodity (name) with a value of × yuan.
Excellent "Cooking" Award: Award amount × meter Jin× bag (× name)
Note: One person will win more prizes, and only one prize will be given to the customer.
Chapter III: Planning of March 8th Goddess Festival in Shopping Mall
Background:
After the Spring Festival, we entered the off-season. In view of this situation, we should turn passivity into initiative, and use as many festivals as possible to reduce the decline of store performance in the off-season.
Purpose:
"March 8 Goddess Day" is a festival for women, and female consumption is the mainstream of shopping mall consumption. With the help of this promotion, the sales volume at the beginning of the year will be boosted and the external image of the company will be shaped.
Theme: A healthy woman is the most beautiful.
Activity time: March 1-8.
Activity content:
1. Healthy Women's Street organizes the stacking of commodities related to women's health in shopping malls (such as XX oral liquid, Buxue oral liquid and other medicinal drinks, beauty tea, daily health care products, body shaping underwear, household cleaning products, etc.). ) form a women's street and decorate it well.
2. Beautiful specials Women's merchandise specials (winter clothes clearance specials, spring clothes discounts, women's shoes, cosmetics, jewelry, etc. ) can be launched during this period (participating goods can be determined according to the specific conditions of each store).
Thirdly, choosing healthy and good "cooking" means that female customers participate in making a healthy recipe according to the food or nutrients sold in the mall. Requirements are: novel, easy to operate, high health index, all ingredients can be purchased in the mall. Participants who provide a detailed text will submit it to the service desk of each store for registration and give a beautiful gift. Then the figures written by the artist are released outside the store, and the customers evaluate and vote. Within half a month (March 1, March 15), the healthy recipe with the most votes became the champion of "healthy cooking" and won the prize of 200 yuan.