Recently, people concerned pointed out that jewelry stores will become an international trend, and consumption in jewelry stores abroad is the mainstream, while the jewelry market share of large shopping malls is less than 10%.

At present, the domestic jewelry industry can be roughly divided into "three forms", namely, specialty stores, comprehensive shopping malls and jewelry markets. These three industry forms have their own positioning and service characteristics, which are suitable for people of different consumption levels. How should consumers choose?

All three industrial forms have their historical development roots, and the occurrence and development of other industries also have their inevitability. Specialty stores are characterized by abundant funds, first-class brands and superior geographical location. For example, the storefronts on Wangfujing Street and the shops in Saite Building all occupy "prime locations". Moreover, the brand of the specialty store has been recognized by consumers, but the price is correspondingly higher. Take the store in Saite Building as an example, the average gold price per gram is about 10 yuan. The expert pointed out that the specialty store is of high quality and good price, which makes no sense. Brand is a symbol of wealth.

Large shopping malls are the earliest industry form. Its advantages are that state-owned units have good reputation, regular operation and good after-sales service, and the price is generally not higher than that of specialty stores. The risk of buying here is small, and quite a few consumers still recognize large shopping malls.