First of all, China Gold mainly sells gold bars, and the jewelry design process is relatively simple, without complicated production and processing procedures, and the process fee is not high, so the cost is naturally cheaper than other brands.

2. China gold is mainly aimed at mass consumers, and its price is relatively close to the people. It is normal that the brand price of gold jewelry in first-and second-tier cities is higher than that in third-and fourth-tier cities.

3. Because the cost of rent, labor and various endorsements is higher than that of small cities, the price of gold in different cities is different. In jewelry stores in third-and fourth-tier cities, if the price of gold is too high, few people buy it.