The skills of selling diamond rings are as follows:
1, playing hard to get:
Playing hard to get, "capture" is the purpose and "vertical" is the means.
The trick is: when you talk to a customer, you can show a casual attitude, that is, you don't care if you can sell the goods to him. This attitude can arouse the interest of customers.
This strategy is especially suitable for those headstrong and self-righteous customers, so salespeople should pay attention to learn to use this strategy.
2. Arouse strategic awareness
Stimulate a sense of strategy, which can also be called "stimulation strategy". Its connotation is: use language rich in * * * to stimulate the other person's mood, make the other person's emotional impulse, lose his mind, and do something we expect him to do under the emotional impulse.
Although motivation is a common language strategy in marketing negotiation, it also has its limitations, which deserve the attention of salespeople:
(1) When using the goad method, you should pay attention to the observed object.
The challenge does not apply to anyone. Generally speaking, it is more suitable for people who are inexperienced in negotiation and easy to get emotional. As for those experienced people who are prudent and sensible, it is difficult for them to challenge them. People who are cautious about stories, have a strong sense of inferiority and are introverted should not use provocation. Because the rich * * * language will be mistaken for satire and ridicule by them, which is likely to cause disgust. Therefore, the use of provocation should be directed at the object.
(2) Pay attention to the use of provocative words.
Not all languages can arouse each other's emotions. Sharp-edged, too mean, easy to form a confrontational psychology; Moreover, the language is weak and painless, and it is difficult to make the other person's mood fluctuate. Therefore, when using provocation, we must pay attention to the "degree" of words. Not only to prevent "over", but also to avoid backwardness.
(3) Attitude factors should be considered when challenging.
It must be pointed out that "challenging method" generally uses words, not "attitude". Never shake your face or strike the table because of provocation, which will not only damage the negotiator's demeanor, but also make the other side feel disgusted. According to relevant records, Khrushchev often threw shoes at his opponents in negotiations. As a result, he not only failed to achieve his goal, but also became a joke in the negotiation field.
3. Case-inspired strategies
The so-called case enlightenment strategy is to persuade the other party not to speak directly, but to list some similar events for the other party to learn from, enlighten, understand the truth and accept your views.
4. Knock on the door with a brick.
Among all kinds of industries, the marketing industry is one of the most difficult. Many salesmen want to sell their goods, but they can't get in or out of the door.
At this time, the salesman might as well send a small gift to the potential customer first, and it is easier to sell the goods after dispelling the vigilance of the customer.
I am a shop assistant. How much is the diamond ring?
Sales pay attention to skills, skills are ever-changing, but there is a principle that people who win people's hearts are good at sales and win people's hearts. It is very important to master the appropriate limits.
In this era of strong business awareness, consumers' psychology is very subtle, they like enthusiasm and are afraid of being killed. Therefore, dignified behavior, sincere smile, but not excessive enthusiasm are the prerequisites for bringing customers closer.
Professional introduction, don't just praise the good, praise the beautiful, and don't wait for people to pay the bill immediately. This scale should be well balanced. Sometimes you deliberately state some small shortcomings that you don't need to worry about, and the more people believe in your kindness and reality.
Empathy, from the perspective of different customers, according to the strength of customers' wallets, deliberately launch a ring that suits them, seems to be cost-effective, can save them money, or even lower than their spending power. This is a wonderful performance. Instead of blindly selling things with high value and high commission, let customers deny you and let customers improve themselves. This effect is smoother than pushing high-end products.
In addition, pay attention to details, very subtle and strategic. Don't exaggerate the beauty of women's hands and the nobility of masculinity. This is called flattery, just right. On the surface, the customer repeatedly denies it and is very modest. In fact, they are a little complacent in their hearts, and the success rate is naturally there.
Heart for heart, put yourself in the heart of customers and sell with heart. When the landlord can understand this truth one day, you will no longer be a salesman. You can at least be a sales manager, even more ambitious, and you will become a hero in the business world.
I seldom say such details about the skills of commercial sales. This requires some understanding. Some people are born to sell materials and use them quickly and flexibly. Some people are hard to sell, slow to understand and can't get through. Learn from the landlord and cherish it!
How to sell diamond rings
Knowledge about diamonds is necessary, and there is an authority about diamonds that everyone knows because they are afraid of being fake.
There are also guests' likes and needs; Then according to the customer's finger situation, see what style is suitable, and there is the price problem.
Do you sell diamond rings? I just gave you some hints, okay?
I know. You want to improve your sales skills and promote transactions.
How to promote si diamond ring
Are you a jewelry salesman?
How to sell diamond rings
Knowledge about diamonds is necessary, and there is an authority about diamonds that everyone knows because they are afraid of being fake.
And what style do guests like?
According to the length of the guest's fingers and the thickness of the skin. Look at the style suitable for the appearance, what kind of mosaic style there is, and another is the price.
It's basically nothing difficult. If you want to buy diamonds, you'd better go to a famous store or have a processing factory to sell them, so that guests can buy loose diamonds and set them themselves, because the finished products are expensive.
How to adjust the atmosphere with customers in diamond ring sales
Treat each other sincerely, that's all.
How to sell diamond rings, the characteristics of a carat diamond ring
The quality of diamond depends on its 4C standard, that is, the evaluation standard of diamond. Including diamond card, clarity, color grade and cutting. Card is what we often call carat, which means the size of a diamond. Clarity refers to the number of defects in a diamond. A diamond with fewer defects has a high level and can reflect dazzling light. However, if the diamond has many flaws, it may lead to a very dull surface. Color grade refers to the color grade of diamonds. Diamonds range in color from the most expensive colorless to yellow and brown. The lighter the color, the easier it is for light to penetrate, which is the most intuitive among 4Cs.
What should a customer ask a salesman when buying a diamond ring?
You must pretend that you know something. For example, my friend works in a jewelry store. Let me compare the prices.
So they won't dare to sell it to you at a high price.
Specifically:
How is the diamond market this year? Is it up or down?
1 carat d vs2 3ex has no fluorescence, what's the price?
80 points, there is no fluorescence in d vs2 3ex. How much is the discount?
The standard speech of selling diamond rings ido
Ido diamond ring price is not fixed. The price of diamond ring fluctuates greatly, which is influenced by factors such as diamond 4C, style and brand. When the quality of diamond ring is good, diamond ring is more expensive. Another important part of a diamond ring is the ring holder. The price of a diamond ring will also change with the choice of metal from which it is made. At present, the most commonly used materials are K gold and platinum. K gold is an alloy of gold and other metals, measured by "K". The greater the number of "K", the higher the purity, and 24K gold is pure gold. Most diamond rings are made of 18K gold, which is firmly inlaid, but if worn for a long time, the ring holder is easy to wear. But the price of diamonds of the same quality will be different because of brand factors. For example, the value of DR diamond ring is different from other brands.