Liu Fu actively diversified its products to expand the market. In addition to the "Liufu" brand, the Group also established the "Bing G." brand for the youth market. The brand's products are novel in design and exquisite in workmanship, and are deeply loved by young customers. In addition, in 2006, a new brand "Luvina Jewelers" was established to take care of more mature and high-spending overseas customers in line with the group's multi-brand strategy.
The business of the Group is increasingly diversified, including the development of jewelry trading platform business through "Jewelry World (Hong Kong) Limited" to provide B2B professional electronic platform for the industry. In addition, the Group invested more than HK$ 1 billion to build a jewelry factory in Panyu, Guangdong, China, to provide the Group with stable and high-quality jewelry.
Lukfook Group was established in 199 1 and listed on the Hong Kong Stock Exchange in May 1997 (stock code: 00590). Luk Fook Group (International) Co., Ltd. and its subsidiaries ("Luk Fook" or "Group") were founded by a group of experienced jewelry experts, which gathered the experience of the founding shareholders in the jewelry industry for more than 40 years and made great achievements in procurement, sales, administration, finance, marketing and other aspects.
Lukfook Group is mainly engaged in the procurement, design, wholesale and retail business of all kinds of yellow platinum jewelry, gold jewelry, diamond jewelry, natural jadeite, precious stones and other accessories. At present, the Group has more than 65,438+0,070 Luk Fook jewelry retail stores in Chinese mainland, China, Hongkong, China, Macau, China, Singapore, China, the United States and Canada, all of which are located in crowded shopping areas and densely populated residential areas. The Group will continue to seek new business opportunities in the international market, and actively expand into China and overseas markets, so as to cooperate with the development of the Group's enterprises.
As early as 1994, the group began to enter the mainland market of China and opened the first Luk Fook jewelry retail store. At present, the Group operates more than 65,438+0,000 branches in Chinese mainland, covering Beijing, Shanghai and Guangzhou. In addition to first-and second-tier cities, the Group also actively explored third-and fourth-tier cities with development potential, and expanded its retail network to more areas in Chinese mainland.
In order to further improve cost-effectiveness and production efficiency, the Group has built a large jewelry processing factory with a total area of over 350,000 square feet in Panyu District, Guangzhou since 2003. The second phase of the factory has officially started, and it is expected to be completed and put into operation in the first quarter of 20 13. After the new factory is fully put into operation, the total output will double. The self-built jewelry processing factory has realized the "one-stop production mode" of Lukfook Group's products, providing high-quality products for Lukfook Jewelry's branches around the world, ensuring a stable supply and making the product quality easier to control. Our factory passed ISO900 1 quality management system certification in 2008 and ISO 1400 1 environmental management system certification in 2009, which proved that the quality assurance system of our factory reached international standards and the quality level of our products was affirmed by professionals.
In order to ensure the excellent quality of products, the Group set up a wholly-owned subsidiary-China Jewelry Appraisal Center in 1996, and its services include diamond appraisal, grading, jadeite and colored gems appraisal, jewelry quality evaluation, etc. The center is operated by a group of certified gem appraisers specializing in gems and jadeite, and has obtained ISO 17025 diamond test rating and jadeite appraisal certification. It is the only jewelry appraisal center in Hong Kong that has obtained two certifications at the same time, and it also conforms to ISO900 1 quality management system certification, which proves that the quality assurance system of the Group has reached the professional level.