1. 1 Problems needing attention in the decoration of online stores 1
1. 1. 1 What is online shop decoration 1?
1. 1.2 Why should the online store be renovated 1?
1. 1.3 Misunderstanding of Novice Shop Decoration 3
1.2 aesthetic standards for online shop decoration 7
1.2. 1 online store style 8
1.2.2 general principles of online shop aesthetics 8
1.3 general process of online shop decoration 10
Chapter II Page Elements and Layout of Online Shop 13
2. 1 online shop column and page design planning 13
2. 1. 1 Why plan 13?
2. 1.2 online shop column planning 14
2. 1.3 Online Shop Page Planning 15
2.2 Basic Elements of Online Shop Layout 16
2.3 Layout Design 19
2.3. 1 layout principle 19
2.3.2 Online Shop Page Content Typesetting 2 1
Chapter III Design of Visual Elements of Online Shop Page 24
3. 1 online shop navigation design 24
3. 1. 1 Basic requirements for navigation design 24
3. 1.2 Basic elements of navigation 25
3. 1.3 navigation design considerations 25
3.2 Text design on page 26
3.2. 1 font, font size and line spacing 26
3.2.2 Text Color 27
3.2.3 Graphical characters 27
3.2.4 Make the text easy to read 28
3.3 Picture Application on Page 28
3.3. 1 Let the buyer's heart beat faster to facilitate the transaction, and the product picture is the key.
3.3.2 Good faith principle of commodity pictures 3 1
3.3.3 Make use of real shots of models to increase the intuitive visual effect of goods.
3.4 Make the button easier to click 33
Chapter 4 Online Shop Page Creativity and Style Page 35
4. 1 page design creative thinking 35
4. 1. 1 What is creativity 35
4. 1.2 Principles of Creative Thinking 36
4. 1.3 creative process 38
4.2 Creation Method 38
4.2. 1 Rich in Lenovo 39
4.2.2 Clever use of contrast 39
4.2.3 Bold exaggeration
4.2.4 Interesting humor
4.2.5 Make good use of metaphors 4 1
4.2.6 See the big from the small 4 1
Idol worship 42
Classical tradition
Fashion 43
4.3 Online Store Page Style 43
4.3. 1 large scale drawing 43
Panel style 44
4.3.3 Three-dimensional style 45
4.3.4 Style of books and newspapers 46
Chapter 5 Page Design Analysis of Large Shopping Online Shop 47
5. 1 hot product page analysis 47
5. 1. 1 sells not goods, but atmosphere 47.
5. 1.2 The goods shall be displayed in detail.
5. 1.3 Pay attention to the elements that are more eye-catching than commodities 50
5. 1.4 is described in the buyer's tone, and 5 1 is designed from the buyer's perspective.
5.2 Hot commodity page design concept 52 pages
5.2. 1 The page should be lively and interesting.
5.2.2 Naturally guide customers to buy matching goods 53
5.2.3 You can know the actual size of the goods through the pictures of the goods.
5.2.4 Accurate and detailed introduction of commodity information 55
5.2.5 Sharing buyer's experience 56
5.2.6 Show relevant certificates. 57
5.2.7 Pay attention to the readability of the text 57
Chapter VI Basic knowledge of page color matching 59
6. 1 color principle 59
6.2 Color classification 59
6.2. 1 achromatic 59
Colored 62
6.3 Three Elements of Color 63
Brightness 64
Tone 65
Purity 66
6.4 color contrast 67
6.4. 1 brightness contrast 67
6.4.2 Tone Contrast 69
Purity comparison 73
6.4.4 Regional Contrast of Colors 73
6.4.5 Cold and warm contrast of colors 74
6.5 Online Shop Page Color Matching Method 76
6.6 Main colors, auxiliary colors and decorative colors 79
6.6. 1 The main color can determine the style of the whole store.
6.6.2 Auxiliary colors play a decisive role in 80 pages.
6.6.3 Decorative colors can create a unique page style 8 1
Chapter 7 online store hue and color matching 82
7. 1 red color matching 82
7. 1. 1 color scheme suitable for red 82
7. 1.2 is applicable to the online shop of Hongxi 83.
7.2 orange color matching 84
7.2. 1 color scheme suitable for orange 84
7.2.2 Application for Orange Shop 85
7.3 Yellow color matching 86
7.3. 1 yellow Suitable color scheme 87
7.3.2 Apply for an online shop with yellow department 88.
7.4 purple color matching 89
7.4. 1 color scheme suitable for purple 89
7.4.2 Apply for purple online shop 90
7.5 Color Matching of Green System 9 1
7.5. 1 Green and appropriate color scheme 9 1
7.5.2 Application for Green Department 92 Online Store
7.6 Blue color matching 92
7.6. Appropriate color scheme of1blue 93
7.6.2 Application for Blue Online Shop 94
7.7 achromatic color matching 95
7.7. 1 White Online Shop 95
7.7.2 Grey Online Shop 96
7.7.3 Black Shop 97
Chapter VIII Case Analysis of Online Shop Design and Color Matching in Banks 98
8. 1 Women's Online Shop 98
8. 1. 1 operating characteristics of women's online stores 98
8. 1.2 page analysis 100
8. 1.3 online shop color matching description 10 1
8.2 beauty cosmetics store 102
8.2. 1 operating characteristics of beauty shop 102
8.2.2 Page Analysis 104
8.2.3 Online Shop Color Matching Description 107
8.3 Computer Digital Products Online Shop 107
8.3. 1 Operating Characteristics of Online Shop for Computer Digital Products 107
8.3.2 Page Analysis 108
8.3.3 Online Shop Color Matching Description 1 10
8.4 Home Commodity Online Shop 1 10
8.4. 1 Operating characteristics of online stores for daily necessities 1 10
8.4.2 Page Analysis 1 1 1
8.4.3 Online Shop Color Matching Description 1 13
8.5 men's online shop 1 14
8.5. 1 Operating characteristics of men's merchandise online stores 1 14
8.5.2 Page Analysis 1 14
8.5.3 Color matching description of online shop 1 16
8.6 Jewelry Online Shop 1 16
8.6. 1 Operating characteristics of jewelry online stores 1 16
8.6.2 Page Analysis 1 17
8.6.3 Online Shop Color Matching Description 1 19
8.7 Bao Shop 1 19
8.7. 1 Operating characteristics of online package shops 1 19
8.7.2 Page Analysis 120
8.7.3 Online Shop Color Matching Description 122
8.8 Shoe Store 122
8.8. 1 Shoe store operating characteristics 122
8.8.2 Page Analysis 123
8.8.3 Color matching description of online shop 125
8.9 Children's Wear Online Shop 125
8.9. 1 operating characteristics of children's clothing online store 125
8.9.2 Page Analysis 125
8.9.3 Online Shop Color Matching Description 127
8. 10 food online store 127
8. 10. 1 operating characteristics of food online stores 127
8. 10.2 page analysis 127
8. 10.3 online shop color matching description 129
Chapter 9 take good care of photos. Decoration has advantages. 130
9. 1 Simple photo processing 130
9. 1. 1 adjusted photos 130
9. 1.2 miniature 13 1
9. 1.3 freely cropping photos 133
9. 1.4 Adjust the picture size to Taobao Publishing 134.
9.2 Adjust the photo effect 136
9.2. 1 adjust underexposed photos 137
9.2.2 Adjust overexposed photos 138
9.2.3 Adjust blurred photos 139
9.4.4 Adjust the contrast to highlight the theme of the photo 142.
9.3 Add watermark and border to photos 144
9.3. 1 Watermark photos to prevent others from stealing 144
9.3.2 Adding photo frames to improve product grade 146
9.4 photo special effects processing technology 148
9.4. 1 Cut out the product in the photo 148.
9.4.2 Quickly change the picture background 15 1
9.4.3 Add rounded corners to the baby picture 152.
9.4.4 Making Shiny Commodity Pictures 156
9.5 Processing a large number of product pictures at one time 16 1
Chapter 10 Taobao Store Function Version 164
10. 1 general store 164
10. 1. 1 ordinary store features 5438+064
10. 1.2 Decoratable area 164
10.2 Wangpu Creative Support Edition 167
10.2. 1 Features of Wangpu Entrepreneurship Support Edition 167
10.2.2 Decoratable area 170
10.3 wangpu standard edition 17 1
10.3. 1 wangpu standard edition 17 1
10.3.2 Decoratable area 174
10.4 Wangpu Extended Edition 174
Functions of 10.4. 1 Wangpu Extended Edition 174
10.4.2 Decoratable area 177
10.5 wangpu flagship edition 177
Chapter 165438 ordinary shop decoration chapter 180
1 1. 1 store counter 180
1 1.2 Add store music background 182
1 1.3 baby classification design and setting 185
1 1.3. 1 Precautions for baby classification 185
1 1.3.2 Making baby classified pictures 185
1 1.3.3 Upload pictures and set the baby classification 187.
1 1.4 Production of Announcement Area 192
1 1.4. 1 notice in announcement area 193
1 1.4.2 Making Mito Announcement 193
1 1.4.3 Application of Photo Announcement in Store 196
1 1.5 design and release of store logo 198
1 1.5. 1 What is the logo of an online shop?
1 1.5.2 logo design principles 198
1 1.5.3 Basic method of making shop logo 199
1 1.5.4 design shop Logo 200
1 1.5.5 Publish the store logo to Store 204.
Chapter 12 Taobao Wangpu Decoration Article 206
12. 1 Making a personalized shop in Wangpu 206
12. 1. 1 store recruitment considerations 206
12.10.2 clothing store recruitment design example 206
12. 1.3 Applying store skills to stores 2 1 1
12.2 Clever baby promotion area 2 12
12. 2. 1 Matters needing attention in making baby promotion area 2 12
12.2.2 Making method of baby promotion area 2 13
12.2.3 design example of baby promotion area 2 14
12.2.4 Apply the source code of the promotion area to Wangpu 2 18.
12.3 Making Baby Description Template 22 1
12. 3. 1 baby description template design requirements 22 1
12.3.2 Design the baby description template in Photoshop 22 1
12.3.3 Cut the picture into elements suitable for web application 23 1
12.3.4 using Dreamweaver to generate Web code234
12.3.5 Publish Product Description Template 239
12.4 Application of video in store decoration 24 1
12. 4. 1 customized video service241
12.4.2 video file upload 244
The application of 12.4.3 video in Store 245
Appendix 1 color matching of online stores in various industries 248
Appendix 2 Color Matching Adjective Color Card 253
Appendix 3 Page Safety Color 258