Material layer is the external expression of corporate culture, including: 1, corporate outlook. Such as natural environment, architectural style, office design, etc. For enterprises, the location of jewelry sales points should be in places with large traffic, and the facade decoration should be based on luxury and extravagance, and it must be credible. 2. Appearance and packaging of products. Different products should have their own characteristics, ladies should be eye-catching and shiny, and young women should design fashions. For example, I prefer streamlined design. Packaging is very important, and it should have its own characteristics. And after-sales service, we must do it well! 3. Commemorative marker. In public relations activities, members' commemorative books and souvenirs can be sent.
The institutional level is constraints and norms: 1. Work systems such as labor and personnel management system and reward and punishment system can restrain employees' thoughts and behaviors. 2. Responsibility system. Such as employee post responsibility system, clear division of labor among departments and mutual cooperation. 3. Special customs. Such as birthday parties, weekend luncheons and factory celebrations.
The spiritual layer is the core and soul, so that employees can have a sense of accomplishment and belonging, and consumers can trust them. We should consciously advocate and cultivate excellent values among employees. Corporate culture wall is very important for the company's cultural display and image promotion. Corporate culture wall is a wall used to promote the company, promote the company's brand building and help the company enhance its brand image. Take wall beautification as an effective carrier to support the creation of spiritual civilization of the company, and combine it with improving and beautifying the company environment. Effectively integrate corporate image and brand. Describe a harmonious, civilized, humanistic and artistic enterprise environment. Then an excellent cultural wall should have the following points.
First of all, the corporate culture wall is to express the company's corporate image, convey corporate culture, show the company's strength, impress customers and improve the company's visibility. So what kind of corporate image is presented to customers, the cultural wall plays a very important role. When customers enter a company, their cognition of the company begins with the corporate culture wall and corporate environment. Moreover, it will produce cohesion and centripetal force for employees and have an important impact on the external image of the enterprise, which is an essential part of the corporate culture wall. Such as corporate goals, corporate purposes, entrepreneurship, etc. These contents are best displayed with illustrated posters, which are impressive and can enjoy the beauty at the same time!
Secondly, the wall layout of the company office must highlight the concern for employees, not all kinds of rules and regulations! For example, all kinds of slogans to motivate employees and team spirit should be rich and varied in form, rather than simple words, such as animal version and cartoon version, which are more easily accepted by employees! Corporate culture wall can improve team cohesion and execution, motivate employees to actively carry out their work, unify departmental objectives, improve work efficiency, and remind employees of their work plans and rules and regulations at all times.
Finally, the walls of different departments of the company can be decorated with different contents, thus highlighting the characteristics of the departments! For example, the sales department can arrange some classic sales concept wall charts, the conference room can place some slogans encouraging discipline or communication, and the finance department can place some pictures related to careful calculation.