1. With the help of market influence and pricing power, Chow Tai Fook is the leading brand of jewelry in China, and its pendants are priced at the same price to show its unique business strategy and brand value.

2. The gold jewelry with a price is mainly 3D hard gold. This kind of gold has exquisite workmanship, diverse styles and trends, large and light volume, good wear resistance and hardness, which makes the pendant difficult to deform and easier to maintain during wearing.

3. In view of consumers' pursuit of the style and design of gold jewelry, a pricing pendant can better meet their needs, because its rich and diverse designs can better show the charm and value of gold.

Generally speaking, the price of Chow Tai Fook pendants is determined after comprehensive consideration of market conditions, product characteristics and consumer demand.