1, the design company fully understands the specific connotation of a merchant or a brand: that is, corporate culture: VI, CI, VIS；; Consumer demand factors such as target customer behavior, psychology, preference and occupation; The price, style, appearance, color and function of products provide creative design basis for the design concept of display cabinets. 2. Work with the operator * * * to study the design characteristics and brand image characteristics of the showcase, refer to and compare the design ideas and creativity, whether they are coordinated (theme color, lighting illumination, color temperature), and whether they have visual impact, and put forward a plan for docking with the showcase. 3. Make a detailed on-site investigation, and investigate with the operator to understand the spatial position of the showcase and the hardware environment characteristics of the building structure and facilities (sky, ground, walls, columns, lighting, ventilation, passages, stairs, etc.). This provides a design basis for effectively using plane and space to display goods, attract customers and display brand image. Yu Zi decoration