Clever language in business activities, language has a "price". In the hands of some operators, the same goods can be sold, while in the hands of others, it may become delayed sales. Why is this? Of course, there are many reasons, but one cannot be ignored, that is, clever language can attract customers and attract business. That's what the so-called "selling a mouthful of goods" means. Once a customer went to a fruit shop to buy oranges and asked the clerk if the oranges were sour. Although the clerk kindly explained, "Oranges are oranges after all, but they can't be as sweet as sugar, can they?" As a result, the customers put down their oranges and were ready to leave. At this moment, the shopkeeper chimed in and said, "Oranges are sweet. Why don't you try one first and buy it when you are satisfied? Don't buy it if you are not satisfied. It doesn't matter. " After hearing this, the customer was very happy and bought 4 kilograms at once, so a business "turned defeat into victory". Anyone can say anything, but some are clever and some are clumsy. Businessmen should not only use civilized language when receiving customers, but also be good at clever language, so as to retain customers and do business well. Preconception means preconception, that is, using the psychological principle of preconception, cleverly setting up language and promoting sales. One day, a Japanese marketing expert saw doffer enter a breakfast shop to drink soybean milk, and when he entered the door, he said, "A bowl of soybean milk." Then I sat down and read the newspaper. The boss brought steaming soybean milk and asked, "Do you want one egg or two eggs?" Second, I saw Randolph staring at the newspaper and casually replied, "One will do." Click, the boss scored an egg in the soybean milk. At this moment, I suddenly realized that I didn't want eggs, so how could I agree to add an egg to soybean milk? At this time, a young couple came to the store again. After they ordered soybean milk, they chatted affectionately. When the boss brought the soybean milk, he still said, "Do you want one egg or two eggs?" Then "click" and "click" twice and beat an egg in their soybean milk. Strange, why do people who come to this store to drink soybean milk have to add eggs? The next day, I saw Randolph come to another breakfast shop. A young girl brought soybean milk and asked, "Do you want eggs?" In the past, breakfast shop owners used this psychological weakness to instill the sense of "want" in their customers, taking "whether to add an egg or two eggs" as the "first entrance", leaving customers with no choice between "want" and "don't want" and only letting customers make decisions on "one" and "two", which led to a great increase in egg sales. It is a common practice for merchants to be kind to questions and answer customers' questions. However, merchants have different performances in dealing with customers' problems, which can be summarized into two completely different ways. One is hate. Some businessmen hate customers who only ask the price but don't buy it. They waste their breath, but customers leave after listening to the price, so now many businessmen will say, "Do you buy or not?" Choke people to death at once. One is to be kind to people who ask for prices. They regard the customer's asking price as a rare opportunity, so they don't push the customer out, but try to hold the customer with sincerity or create conditions for the customer to visit our store again. In short, they will not miss any opportunity easily. The author has personally experienced such a thing. The author was entrusted by a friend to buy him a laser printer, so I came to the market to ask for the price. One of the shopkeepers was very enthusiastic about me. When I asked about the price and wanted to leave, he said to me, "The price is negotiable. I promise to sell it to you at the most favorable price on the premise of the same model and quality. If you don't know yet, you can go to other stores. " When he left, he said to me, "It doesn't matter whether you buy it or not. You are welcome to come again. I won't let you suffer! " "Don't tell me, after many twists and turns, I finally returned to this store and bought a printer at the lowest price. There are generally three situations when customers ask for prices: first, shop around to see which one is cheaper; The second is to inquire about the market and see if it is worth buying, or to prepare to buy it after a while; Third, it's no problem to ask for it. In either case, since the customer asks the price, it means that he has the possibility to buy the goods. Even if he asks for fun, it shows that he is interested in your goods. And be kind to customers who are interested in your goods, no matter what their purpose is, isn't it a matter of course of mutual respect and mutual benefit? It is unwise for merchants to choke their customers or even fight with the phrase "Do you buy or not?". ".Because over time, you lose not only one or two customers, but one or two businesses. Seize the opportunity and motivate people to be competitive in time. Everyone has it. Proper motivation is good for sales. One day, a foreign couple walked into an elegant jewelry store arm in arm and saw a jade ring with clear texture, pleasing color and fine workmanship. They couldn't put it down and wanted to buy it. But it's too expensive, and the price tag is 80 thousand, so I'm hesitating. At this time, the salesman took the initiative to introduce: "Last month, the president's wife of a certain country also came to see it and appreciated it. Because the price was too high, she didn't buy it. "After listening to the salesman's introduction, the couple thought," The President's wife is too expensive to buy. If we buy it, aren't we richer than the president's wife? "The competitive spirit drove them to make a decision to buy and immediately paid this ring worth 80,000 yuan. The jewelry store business was completed, and the competitiveness of the couple was also satisfied. It's the best of both worlds. When customers want to make a decision on shopping, they often encounter two difficult choices, or even more difficult to make a decision. At this time, if you can clearly hint and help make a decision, you can facilitate the business. For example, when a customer is hesitating about what shape table to buy, the furniture store owner said to him, "A round table has the advantages of a round table, and a square table also has its convenience. "In this way, the hint is not clear, which is not conducive to customers making purchase decisions. If the boss says, "For people like you, I think round is more suitable for you, because it fits your personality. If you buy this round table, you can take it as a permanent souvenir. "After listening to these words, customers will immediately get rid of hesitation and buy the round table. Strive for innovation and uniqueness. Advertising language is naturally a commercial promotion language. If the advertising language is the same, it is difficult to attract customers. Only by striving for innovation and uniqueness can we attract customers. For example, restaurants usually attract customers with advertising languages such as "celebrity chef cooks", "air-conditioned private room" and "free karaoke". If everyone does this, it will have no unique attraction. Some hotel owners are well aware of its shortcomings, and their advertising language strives to be novel and unique. In the south of Lu 'an City, Anhui Province, the glass window of a small hotel reads: "When you smell the incense, you will stop knowing the taste." The neighbor's is better: "beauty is not beautiful, quality; Believe it or not, try it. " In Shangpai, Feixi County, a restaurant advertised: "It's your fault not to come the first time, and it's my fault not to come the second time." Another small restaurant also spent a lot of time explaining this sentence more specifically: "It's your fault that you didn't come once, and it's my fault that you didn't come once." I don't expect you to forgive my mistake, but please don't miss it. "Seeing such a slogan, I can't help but want to try. The same promotion language, spoken by people and animals, will have very different effects. In Beijing, a small smoking hotel has launched a unique "myna recruitment technique". A well-trained beautiful myna stood on a wooden stick in front of the store and kept shouting to passers-by: "Sell matches, a box in a corner. "Passers-by were amused, and even people who didn't want to buy matches came to the store to buy a box of matches. What is even more unexpected is that when people buy matches, they also buy many other commodities. Later, the clever shopkeeper introduced the strange trick of "myna selling chewing gum" With the sweet words of myna that "chewing gum costs 30 cents a piece", the supply of chewing gum in the store is in short supply for a while. As the saying goes, "a good language can make money." "Good language can really create markets, businesses and profits. It is not a waste of time to engage in marketing, learn to use language, and strive to improve speaking skills and abilities.