Because Zall Jewelry Development Center is located in second-and third-tier cities, the promotion cost and labor cost are low, so the pricing is lower than Chow Tai Fook.

Chow Tai Fook has more stores in first-tier cities, so the price is too high.

Hong Kong Zall Jewelry will focus on second-and third-tier cities and become a leading brand. What is special is that Zall jewelry is affordable, which is unmatched by other brands.