Caibai is a company specializing in gold jewelry sales, and its brand positioning is "a popular jewelry brand that pays attention to emotional transmission and pursues fashion". Committed to building the leading brand of China national jewelry industry, and put forward four concepts of "museum-style appreciation, professional knowledge popularization, experiential shopping and personalized customization". Caibai is the largest and most comprehensive gold jewelry franchise company in Beijing, and it is also the first batch of "China Time-honored Brand" named by the Ministry of Commerce. Its main products include gold jewelry, ornaments, gold bars, platinum, diamonds, jadeite, white jade, jewelry, gold and silver coins, gold and 18K gold and silver jewelry. The service of Caibai is also in place. It provides "one-stop" service for jewelry cleaning, restoration, consultation and trade-in, and is praised as "gold medal service" by customers. Therefore, it can be said that Caibai is a high-end jewelry brand, which is suitable for consumers who have certain requirements for jewelry quality and also pay attention to service.