Since the brand was founded, Chaohongji has established the status of "lottery jewelry trend leader" step by step by continuously strengthening the differentiated marketing of the brand. Chao Hongji firmly believes that for most modern women, jewelry is not only a symbol of wealth, but also a release of women's beauty and an expression of personality and fashion. Therefore, Chaohongji pays more attention to creating more personalized choices for modern women in product design and research and development. In 20 12, Chaohongji took "more shining moment" as the brand's new positioning, and based on this, it refined the brand's "3A values", that is, longing for design, amazing experience and luxury.
Chaohongji hopes to fully echo its brand new concept: "Fashion in recent seasons, luxury and approachable" through the continuous upgrading of brand personality, product functions and terminal image. "Fashion in the latest season" conveys the brand's belief of catching the global cutting-edge trend and creating the most fashionable jewelry design for female consumers this season, while "luxury and approachability" actively advocates that jewelry should be a fashion collocation that more people can have, emphasizing the cost performance of jewelry. For more modern women who pay attention to the quality of life and pursue fashion taste, and create the perfect jewelry that best meets their psychological expectations, Chaohongji strives to make the birth of every jewelry work inspire the most unique beauty of women, so that they can show elegance and shine alone at every moment of their own!