Chow Tai Fook is one of the leading brands in China's jewelry industry. It was founded by Mr Zhou Zhiyuan at 1929. Chow Tai Fook is famous for its high-quality gold jewelry products and excellent service, and is a leader in China's jewelry industry. Chow Tai Fook has a rich product line, including gold, diamonds, precious stones and jade. Its design style is classic and unique, which is deeply loved by consumers.
Zhou Shengsheng is also a jewelry brand with a long history, which was founded by Mr. Zhou Fangpu at 1934. Zhou Shengsheng is famous for its diamond ornaments, exquisite diamond cutting technology and unique product design, and is deeply loved by young consumers. Zhou Shengsheng's position in the market is relatively young, and its product style is fashionable and avant-garde.
Is a relatively new jewelry brand, founded by Mr. Zhou in 1999. Zhou Dasheng is mainly made of gold ornaments, with novel product design and exquisite workmanship, which are deeply loved by consumers. Zhou Dasheng's market positioning is relatively close to the people, and the product price is moderate.
Group introduction
Chow Tai Fook develops steadily in the markets of different customer groups with differentiation strategy, and provides personalized consumption experience. By providing diversified products, services and sales channels, we can meet their needs at different stages of life. The Group's differentiated brand strategy takes Chow Tai Fook's flagship brand as the core, and has successively launched targeted retail experiences, as well as other personalized brands such as HEARTS ON FIRE, ENZO, SOINLOVE, Monologue, etc. Each brand bears the life attitude and personality of different customer groups.
Based on the customer-oriented focus and strategy, the Group practices its commitment to sustainable business growth and is committed to promoting long-term innovation and development of business, employees and culture. Mature and flexible business model is the main advantage of promoting the sustainable growth of the Group, supporting the Group to pursue excellence in the whole value chain and extending business opportunities to different communities and global industry partners.
The above contents refer to Baidu Encyclopedia-Chow Tai Fook