1. The positioning of shopping malls and the direction of brand investment are different: each shopping mall has its own positioning and investment objectives. If it is dominated by mass consumer brands, such as clothing, electronic products and cosmetics, then shopping malls will think that jade bracelets are not in line with the overall positioning, so they will not introduce related brands or businesses.
2. The market demand and consumption habits are different: consumers in Tangshan have low demand for jade bracelets, or prefer to buy them in professional jewelry stores or markets rather than large shopping malls. Therefore, considering the market demand and consumption habits, shopping malls do not set up jade bracelet sales points in shopping malls.